Kite Communications Launches Fresh New Integrated Offering

Kite Communications Launches Fresh New Integrated Offering
SHARE
THIS



Kite Communications today kicked off a new integrated offering called Kite Create. Kite Create aims to create meaningful relationships with consumers on behalf of brands by taking a holistic approach to communications.

It incorporates several services offered by Kite, including media buying, partnerships, influencer and celebrity engagement, activations and events.

Kite Create was established with the aim of getting the best outcomes for Kite clients through an integrated suite of services.

The new offering reflects changes in the communications landscape, with consumers needing to be reached via a range of integrated channels and touch points.  The agency executes tactics such as brand-funded content, in-program content, product placement, influencer programs, sponsorships, cross platform media and mobile technology to solve business and communication challenges.

Kite general manager Patrice Pandeleos (pictured above) said, “We are native storytellers at Kite. It’s why a client would prefer working with us, versus a media buying or advertising agency.

“Thanks to our heritage as a ‘PR’ agency, it’s in our DNA to create strong messaging- and narrative-driven campaigns – not just think about channels and media placement.

“Having come from a background of media buying agencies and integration teams with major media networks, I am confident the expertise of the Kite team will deliver excellence for our clients.

“Kite’s mission to propel brands to new heights through clever thinking and integrated solutions, is not only evident in the launch of Kite Create but also in our eagerness to collaborate effectively with the industry.  As an independent agency that is nimble and flexible, we also thrive on collaborating with our clients’ other agency partners.”

 

Please login with linkedin to comment

fiona forbes kite create

Latest News

B&T Awards Adds NEW CTV Category!
  • Media

B&T Awards Adds NEW CTV Category!

Here at B&T, we love a new category as much as Kochie loves droning on about the economy.

by B&T Magazine

B&T Magazine
Eastern Standard Times Hold Launch Event In Deeply Cultural Setting
  • Media

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting

Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’
  • Media

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’

On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]