Kite Communications today kicked off a new integrated offering called Kite Create. Kite Create aims to create meaningful relationships with consumers on behalf of brands by taking a holistic approach to communications.
It incorporates several services offered by Kite, including media buying, partnerships, influencer and celebrity engagement, activations and events.
Kite Create was established with the aim of getting the best outcomes for Kite clients through an integrated suite of services.
The new offering reflects changes in the communications landscape, with consumers needing to be reached via a range of integrated channels and touch points. The agency executes tactics such as brand-funded content, in-program content, product placement, influencer programs, sponsorships, cross platform media and mobile technology to solve business and communication challenges.
Kite general manager Patrice Pandeleos (pictured above) said, “We are native storytellers at Kite. It’s why a client would prefer working with us, versus a media buying or advertising agency.
“Thanks to our heritage as a ‘PR’ agency, it’s in our DNA to create strong messaging- and narrative-driven campaigns – not just think about channels and media placement.
“Having come from a background of media buying agencies and integration teams with major media networks, I am confident the expertise of the Kite team will deliver excellence for our clients.
“Kite’s mission to propel brands to new heights through clever thinking and integrated solutions, is not only evident in the launch of Kite Create but also in our eagerness to collaborate effectively with the industry. As an independent agency that is nimble and flexible, we also thrive on collaborating with our clients’ other agency partners.”