B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kim Kardashian Sued For Alleged Cryptocurrency Scam
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Kim Kardashian Sued For Alleged Cryptocurrency Scam
Media

Kim Kardashian Sued For Alleged Cryptocurrency Scam

Staff Writers
Published on: 13th January 2022 at 12:17 PM
Staff Writers
Share
3 Min Read
SHARE

Kim Kardashian is being sued for her connections to cryptocurrency, EthereumMax (EMAX) which has lost enormous value since June last year.

The reality star and influencer caused a ruckus last year when she promoted the little-known cryptocurrency on her Instagram page with hashtag #ad and caption, “Are you guys into crypto???? This is not financial advice but sharing what my friends just told me about the Ethereum Max token!”

According to CNBC, Kardashian is being sued along with fellow celebrity promoter, Floyd Mayweather, and the EMAX company itself, for perpetrating what accusers believe was a “pump-and-dump” scheme, in which promoters boost the price of an asset through fraudulent or misleading claims.

The plaintiff, Ryan Huegerich, said he was representing everyone who brought the EMAX coins between May 14 and June 27 last year, after which the crypto’s price plummeted an astonishing 97 per cent.

Huegerich, who lives in New York, said he “suffered investment losses as a result of Defendants’ conduct.”

EMax has since released a statement to Rolling Stone, accusing the class-action lawsuit of being a “deceptive narrative” that was “riddled with misinformation.”

“This project has prided itself on being one of the most transparent and communicative projects in the cryptocurrency space,” it continued.

“We dispute the allegations and look forward to the truth coming out.”

Although both Kardashian’s and Mayweather’s representatives are yet to make a statement, it should be noted this is not the latter’s first crypto rodeo.

In 2018, the boxing legend was forced to pay $US600,000 to the U.S. Securities and Exchange Commission, after being accused of controversially using crowdfunding to pump a coin’s price.

Last year, Mayweather promoted the EMAX tokens and accepted them as payments for tickets to his exhibition match with YouTube star, Logan Paul.

He was even booed off stage last year after endorsing EMAX at an exclusive Bitcoin conference.

While we all revel in the rich kids being knocked down a peg or two, one can’t help struggling to summon compassion for those taking crypto advice from reality TV stars and boxers.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ethereum Max, Floyd Mayweather, Kim Kardashian
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?