Love them or hate them! The Kardashians know how to generate buzz and publicity and Kim Kardashian has outdone herself with the new Skims campaign.
Kardashian recruited supermodels Heidi Klum, Tyra Banks, Alessandra Ambrosio and Candice Swanepoel for her latest Skims campaign.
The campaign also managed to get Banks out of retirement and back into modelling and the results don’t disappoint.
What’s more alluring than a gaggle of supermodels? once coming out of retirement, of course! You can practically hear Kris Jenner’s smile.
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Naturally, Kardashian posted the campaign on her Instagram and in less than 24 hours it’s already managed to grab over 2 million likes.
Kardashian wrote, “OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic.
“Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection.”
Bank’s also posted about the campaign on her own Instagram: “When @KimKardashian called me with the idea to reunite these incredible women and me for @SKIMS, I was intrigued.
“And here we are! I hadn’t modelled lingerie and undergarments since I retired from the runway, but it was like riding a bike.
“The poses came back even fiercer than before! I’m rocking their Fits Everybody collection which is just as comfy as it looks. And yep, Kim…I’m now obsessed.”
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There’s no doubt that this campaign is going to take over the internet and perhaps even break it.
