Cartelux, a leading Australian ad tech company has announced a pilot with Kia Australia, in a global first for the Kia brand to deploy a centralised digital marketing solution for Kia’s dealer network.
Cartelux technology allows Kia to drive local innovation by simplifying and automating the ad creation, approval, and media buying process. This enables dynamic personalisation of creative assets by each dealer, while delivering a consistent brand campaign for Kia.
Nikolas Souliotis, Digital Marketing Manager at Kia Australia said, “for us, achieving success in the digital age is a joint journey involving Kia and our Dealers. The Cartelux platform offers an entirely new playground allowing better marketing alignment across national and local tiers through scalable video and data consolidation.”
“This enables us to see consumers through the same lens and drive better results and greater efficiencies – it’s the future of performance-driven retail marketing.”
Randy Han, Global Lead for Kia at Google, continued “Kia is always innovating and has been looking for simple ways to create dealer ad content at scale.”
“By working with Cartelux we have been able to provide a new way for Kia to create engaging video content for its dealers.”
“Kia is one of the world’s most innovative and fastest growing brands,” said Patrick Doble (pictured), Global General Manager at Cartelux.
“The program for Kia will commence with providing digital video advertising, which geo-targets campaigns based on the dealers primary marketing area.”
Initially adopted by the automotive industry, the need to solve video on a global scale has seen Cartelux secure several new multinational clients across a range of verticals. Cartelux is enabling national sales companies and their local area marketers to leverage the power of scalable video on a local, regional or global scale.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]