B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kia Selects Cartelux To Spearhead Dealer Ad Technology
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Kia Selects Cartelux To Spearhead Dealer Ad Technology
Marketing

Kia Selects Cartelux To Spearhead Dealer Ad Technology

Staff Writers
Published on: 26th February 2021 at 11:20 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Cartelux, a leading Australian ad tech company has announced a pilot with Kia Australia, in a global first for the Kia brand to deploy a centralised digital marketing solution for Kia’s dealer network.

Cartelux technology allows Kia to drive local innovation by simplifying and automating the ad creation, approval, and media buying process. This enables dynamic personalisation of creative assets by each dealer, while delivering a consistent brand campaign for Kia.

Nikolas Souliotis, Digital Marketing Manager at Kia Australia said, “for us, achieving success in the digital age is a joint journey involving Kia and our Dealers. The Cartelux platform offers an entirely new playground allowing better marketing alignment across national and local tiers through scalable video and data consolidation.”

“This enables us to see consumers through the same lens and drive better results and greater efficiencies – it’s the future of performance-driven retail marketing.”

Randy Han, Global Lead for Kia at Google, continued “Kia is always innovating and has been looking for simple ways to create dealer ad content at scale.”

“By working with Cartelux we have been able to provide a new way for Kia to create engaging video content for its dealers.”

“Kia is one of the world’s most innovative and fastest growing brands,” said Patrick Doble (pictured), Global General Manager at Cartelux.

“The program for Kia will commence with providing digital video advertising, which geo-targets campaigns based on the dealers primary marketing area.”

Initially adopted by the automotive industry, the need to solve video on a global scale has seen Cartelux secure several new multinational clients across a range of verticals. Cartelux is enabling national sales companies and their local area marketers to leverage the power of scalable video on a local, regional or global scale.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: cartelux, Kia
Share
By Katy Denis
Follow:
With 15 years experience in Public Relations, I have worked in both large and boutique PR agencies as well as in-house. My experience extends across large consumer brands, television networks, FMCG clients, the IT industry, music distributors, and government departments. In my business I specialise in servicing leading advertising and marketing agencies and industry bodies. I'm a positive, driven, successful PR gun!

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?