Cartelux, a leading Australian ad tech company has announced a pilot with Kia Australia, in a global first for the Kia brand to deploy a centralised digital marketing solution for Kia’s dealer network.
Cartelux technology allows Kia to drive local innovation by simplifying and automating the ad creation, approval, and media buying process. This enables dynamic personalisation of creative assets by each dealer, while delivering a consistent brand campaign for Kia.
Nikolas Souliotis, Digital Marketing Manager at Kia Australia said, “for us, achieving success in the digital age is a joint journey involving Kia and our Dealers. The Cartelux platform offers an entirely new playground allowing better marketing alignment across national and local tiers through scalable video and data consolidation.”
“This enables us to see consumers through the same lens and drive better results and greater efficiencies – it’s the future of performance-driven retail marketing.”
Randy Han, Global Lead for Kia at Google, continued “Kia is always innovating and has been looking for simple ways to create dealer ad content at scale.”
“By working with Cartelux we have been able to provide a new way for Kia to create engaging video content for its dealers.”
“Kia is one of the world’s most innovative and fastest growing brands,” said Patrick Doble (pictured), Global General Manager at Cartelux.
“The program for Kia will commence with providing digital video advertising, which geo-targets campaigns based on the dealers primary marketing area.”
Initially adopted by the automotive industry, the need to solve video on a global scale has seen Cartelux secure several new multinational clients across a range of verticals. Cartelux is enabling national sales companies and their local area marketers to leverage the power of scalable video on a local, regional or global scale.
