Kia Goes Interstellar For Sorento’s Latest Campaign Created By Heckler

Kia Goes Interstellar For Sorento’s Latest Campaign Created By Heckler
B&T Magazine
Edited by B&T Magazine



An interstellar universe is the backdrop for the launch of Kia’s new seven seater Sorento, with the entire commercial digitally created by Sydney design, animation and visual effects house Heckler.

Kanye West’s ‘Dark Fantasy’ is the soundtrack for the spot – the first time it has ever been licensed for commercial use.

The new Kia Sorento SUV has been completely rethought both inside and out to become the perfect fusion of luxury and attitude which is reflected in the 30-second brand film and two 15-second cut downs.

Heckler used a combination of real-time 3D creation platform Unreal Engine and Autodesk Maya to create the spots. They show the Sorento’s exterior first being assembled in a dark void as monolithic details emerge from the darkness before moving inside to reveal the luxurious interior. Floating weightlessly in space, the SUV then lands on a barren moon like planet before starting up its engine.

Will Alexander, co-founder and executive producer at Heckler said: “We’ve worked on a number of commercials for Kia over the years, but this one is right up there with the best when it comes to technical capability. The team have done an amazing job creating the entirely computer generated commercials which hit the luxury and attitude brief perfectly. Overlaid with Kanye’s Dark Fantasy track and the results are outstanding.”

Credits:
Client: Kia Motors Australia
General Manager Marketing: Dean Norbiato
Brand Manager: Andrew Phan
Marketing Coordinator: Michael Cignarella

Agency: Innocean Australia

Post Production: Heckler
Executive Producer: Will Alexander
Senior VFX Producer: Amy Jarman
Head of 3D: Tom Corbett
3D Artists: Tim Jarrick, Boris Fomin, Mark Chataway
Senior Compositor: Bertrand Polivka
Online: Brad Smith

Sound Design: Simon Lister, Squeak E Clean
Music Supervision: Anton Trailer, Trailer Media




Please login with linkedin to comment

heckler Kia

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.