An interstellar universe is the backdrop for the launch of Kia’s new seven seater Sorento, with the entire commercial digitally created by Sydney design, animation and visual effects house Heckler.
Kanye West’s ‘Dark Fantasy’ is the soundtrack for the spot – the first time it has ever been licensed for commercial use.
The new Kia Sorento SUV has been completely rethought both inside and out to become the perfect fusion of luxury and attitude which is reflected in the 30-second brand film and two 15-second cut downs.
Heckler used a combination of real-time 3D creation platform Unreal Engine and Autodesk Maya to create the spots. They show the Sorento’s exterior first being assembled in a dark void as monolithic details emerge from the darkness before moving inside to reveal the luxurious interior. Floating weightlessly in space, the SUV then lands on a barren moon like planet before starting up its engine.
Will Alexander, co-founder and executive producer at Heckler said: “We’ve worked on a number of commercials for Kia over the years, but this one is right up there with the best when it comes to technical capability. The team have done an amazing job creating the entirely computer generated commercials which hit the luxury and attitude brief perfectly. Overlaid with Kanye’s Dark Fantasy track and the results are outstanding.”
Client: Kia Motors Australia
General Manager Marketing: Dean Norbiato
Brand Manager: Andrew Phan
Marketing Coordinator: Michael Cignarella
Agency: Innocean Australia
Post Production: Heckler
Executive Producer: Will Alexander
Senior VFX Producer: Amy Jarman
Head of 3D: Tom Corbett
3D Artists: Tim Jarrick, Boris Fomin, Mark Chataway
Senior Compositor: Bertrand Polivka
Online: Brad Smith
Sound Design: Simon Lister, Squeak E Clean
Music Supervision: Anton Trailer, Trailer Media
Eyewear retailer Oscar Wylee has been ordered by the Federal Court to pay $3.5 million in penalties for misleading or deceptive conduct and making false or misleading representations about its charitable donations and affiliations, in breach of Australian Consumer Law. Oscar Wylee admitted that between January 2014 and December 2018 it made statements in its […]
Aussie shipping company Sendle has appointed 72andSunny Sydney as creative partner. Sendle, Australia’s first 100 per cent carbon neutral shipping service and a certified B Corporation, has tasked the creative company with developing a campaign talking to its community of SMBs in Australia and the USA. “We’re huge admirers of 72andSunny, for the bravery of […]
Mumbrella has made the bold call to turn off comments on its articles, a move that will undoubtedly have a big impact for the publishing site. Mumbrella head of content Damian Francis made the announcement Friday afternoon, penning an opinion piece which will be the last article on Mumbrella to have comments. Francis wrote: “From […]
A YouGov survey has revealed that adult mobile game players prefer audio ads over other monetisation models in mobile games. The survey, which asked 1,249 players about their preferences in mobile games, revealed that consumers have a preference for audio advertising, surpassing other popular monetisation models such as rewarded video and in-app purchases. The new […]
IVE has today announced the launch of ivolve, it’s expanded hygiene and Personal Protective Equipment (PPE) offering designed to help businesses return to the workplace safely. Led by hygiene and health consultant, Shylie Smith, the offering already provides products such as face masks, hand sanitisers and anti-bacterial wipes to many of Australia’s largest businesses including […]
Nine Virgin Australia Supercars Championship teams have confirmed their place in an expanded 2020 Repco Supercars Pro Eseries field. Repco recently announced it will take naming rights sponsorship of the Supercars Championship and the Bathurst 1000 from 2021-2025 and is the new naming rights partner of the popular eseries that will again feature a number […]
It's all the winners & runners up from the Snapchat Young Lions. And, if you're not on it, technically the losers, too.
Suzuki Australia have announced that they are so confident in the experience of their own vehicles that they are allowing customers to test drive them to other test drives, at other dealers. This latest tongue-in-cheek campaign from the For Fun’s Sake platform, has launched with a TVC showing a Suzuki dealer assisting potential car-buyers to […]
Tel Aviv headquartered global freelance marketplace, Fiverr, is launching into the Australian market with By All Means as lead creative agency, following a four-way pitch. By All Means will be charged with leading brand growth via multiple campaigns that will begin this month concurrently with a refresh for the brand rolling out globally. “In many […]