A new KFC ad featuring a strutting chook has been labelled “disgusting” by animal rights group PETA.
The ad, out of the UK, features a chicken in a warehouse dancing to DMX’s rap track X Gon’ Give It To Ya.
The campaign, titled ‘Whole Chicken’ by KFC’s new London creative agency, Mother, is apparently designed to show that KFC cares about its birds before covering them in 11 secret herbs and spices and deep frying them.
KFC’s UK chief marketing officer, Meg Farren, said of the ad: “At KFC, we’re proud of our chicken. We’re not afraid to show it.
“‘The Whole Chicken’ represents a step change for us, taking a bolder stance when it comes to engaging with our loyal customers and fans.”
Check out the funky ad below:
However, animal rights group PETA has slammed the ad, even likening it to its own recent animal welfare poster campaign “I’m Me, Not Meat”.
Elisa Allen, PETA’s UK director telling The Independent: “It certainly looks as if we designed it, because it challenges anyone thinking of eating chickens to look these smart, sociable, sensitive, and beautiful birds in the eye and recognise that they’re individuals, not body parts to be battered as nuggets.
“And that before they go into the bucket or bag they’re forced to spend their miserable lives crammed into sheds with tens of thousands of other birds, unable to escape their own waste while the ammonia burns their legs and lungs.”
And viewers of the ad have been left both bewildered by it and furious. Check out some of the social media reaction below:
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100th birthday. But […]
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]