KFC Thailand has unveiled “Fried Chicken Rings” — a collection designed to celebrate its 40th anniversary which will only be available to 11 couples worldwide.
Created in partnership with organic matter conversion specialist GEMORIES Lab, the unique collection transformed the iconic crispy fried chicken into real gems through a virtual scientific process, simulating the natural gem formation process under extreme heat of 1,800 degrees and 11 hours of pressure. VML Thailand produced the campaign.
KFC will choose the lucky couples who will receive the limited edition ring this Valentine’s Day, entrants need only share their KFC love stories on the company’s Facebook page. The lucky couples will also be given a set menu of delicious fried chicken meals to pair with the ring.
The campaign aims to highlight KFC Thailand as a place where love stories, laughter, and shared moments have filled buckets with joy for dating and loving couples. It is where every crispy KFC meal contains sweet moments and memories that are just as finger-lickin’ good as its chicken.
Suhayl Limbada, chief marketing officer at KFC Thailand, said, “Valentine’s Day at KFC is one for the books this year—it’s not just about serving good meals; it’s about celebrating the love among us and being a part of every Thai’s unique love story. This year, we’re taking it a step further by offering everlasting love through ‘The Fried Chicken Ring—another first for our KFC fans.”
