KFC Opens First Ever Secret Nightclub With Aussie Producer Luude
When it comes to iconic pairings, there aren’t many that beat a night out on the town and a delicious KFC feed on the way home. Until now that is… Previously, Aussies have always had to leave the club to satiate their cravings. But if you’ve ever been dancing in the middle of the club and thought to yourself, “damn, I could smash some KFC right here, right now”, well, don’t we have a treat for you: introducing the Fried Side Club. That’s right, we’re going KENTUCKY FRIED CLUBBIN’!
In what can only be described as the most certified banger news story of the year, KFC is sashaying its way onto the d-floor with its very own nightclub, but it’s for one night and one night only! To really get the Fried Side Club heaving, the dancefloor will be headlined by Aussie producer legend Luude (lead image), along with support from fellow Aussie artists, Kinder and Foura. If that wasn’t enough, to celebrate the launch and keep clubgoers sustained, the Fried Side Club will be slinging a brand-new, tasty AF product collab: Luude’s Zinger Sliders, all night long and FREE for all attendees.
Arriving as a pair, each packed with half a Zinger Fillet and lettuce, with one loaded with Chilli Relish and one with Supercharged Sauce, Luude’s Zinger Sliders are not just certifiably fire, but they can also be comfortably held in one hand, freeing partygoers to fist pump with the other all night long. That’s right, you can slay in the club to “can’t you hear, can’t you hear that thunder” while tucking into Kentucky Fried Chicken – paradise has truly arrived.
And don’t stress if you’re craving the food but not the groove, as Luude’s Zinger Sliders will be available from the Secret Menu via the KFC App from today until October 30th. Don’t know what the Secret Menu is? Well, let’s just say the Colonel has more secrets than just our famous 11 herbs and spices up his sleeve, so if you wanna hook into some special menu items simply download the KFC App, drag down the menu page and hold it for quick 11 seconds to get a peek behind the curtain.
Arriving fresh off his latest release, TMO (Turn Me On), Luude entered the charts and into the nation’s hearts in 2021 with his remix of the iconic Men at Work anthem, Down Under, coming in at #65 in the 2021 Hottest 100 and is set to drop a set list packed with more heat than Supercharged Sauce for attendees. But where? Well for now that’s a secret, but ticket holders will need to locate the new central Sydney KFC “restaurant” and enter through the secret (fridge) door to get inside.
Opening its doors from 8pm to 3am on the night of Saturday 21st October, partygoers who score a ticket to the Fried Side Club will have the address revealed just 48 hours beforehand. Tickets will be available via Moshtix from today (4th October 2023) at 9am, so foodies and club fiends alike better be fast, because much like KFC’s famous fried chicken, once they’re served up, they won’t last long!
And for the ultimate KFC and Luude fans keen on some new merch, there will also be tasty KFC x Luude t-shirts and KFC sliders (the ones for your feet) on offer inside the Fried Side Club, with all merch and ticket sales supporting the KFC Youth Foundation and its charity partners: Black Dog Institute, ReachOut Australia and Whitelion. Anyone who misses out on tickets to the club can also pick up a groovy new KFC x Luude fit via the KFC Merch Store at kfcmerchstore.com.au.
Tami Cunningham, CMO at KFC Australia, commented: “We are committed to supporting Australia’s music industry and nightlife and providing Aussies with the ultimate KFC experience. It’s so exciting to be partnering with such incredible local Aussie talent on what is sure to be a fantastic night out and we cannot wait to open the doors to our very first nightclub in Australia. We love to throw a gig, so we’re encouraging fans to grab their tickets, unleash their free spirits and embrace the fried side of life.”
Luude said: “KFC has been a staple on the diet forever – so when they reached out to partner on a project, I was 100% keen. We’re setting up a secret club that is a replica KFC store, you’ve even got to go through the fridge to get in – it’s sounding wicked. They’ve also let me create a Secret Menu item too, so you’ll be able to ask for Luude Zinger Sliders all over Australia. A childhood dream collab.”
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.