Keno Plays Around With New Brand Refresh To Make Good Times Great

Keno Plays Around With New Brand Refresh To Make Good Times Great
SHARE
THIS



The Keno brand has re-launched with a massive campaign push which promises to make good times great.

The new Keno Let’s Play! campaign brings to life its new brand promise with a transformed identity, new television and radio executions and a new customer experience which will roll out across all touch points.

The refreshed Keno identity was created by Cowan Design and will be updated across Keno’s 3,600 venues during 2015.

Backed by an integrated media campaign created by agency Shannon & Co, the campaign launched last night on Victorian television. The campaign will progressively launch in NSW and Queensland markets over the coming months.

Using the hit ‘I gotta feeling’ by The Black Eyed Peas, Shannon & Co has created an entertaining and exciting communication platform for the brand that extends to radio and digital. Strong retail messages of ‘$1 could win you $1 million’ and ‘play for instant cash wins’ are further supported by an outdoor execution.

General manager marketing, Claire Murphy, said: “This brand transformation and campaign really invites people to think about Keno differently, turning Keno into a talked about part of a fun night out.

“It is designed to engage new and lapsed customers and excite our current Keno players, all with the aim of long term growth.”

Creative director, Ant Shannon, said: “Sociability is so important to making Keno grow.

“Our ‘Let’s Play!’ campaign shows how Keno adds to the buzz of a fun time, and this enjoyment reward is captured with memorable enthusiasm.”

Keno is a high-frequency social lottery style game with a game every three minutes. Twenty numbers are drawn from the 80 available on the Keno game grid. Players need to match the numbers they play to the numbers drawn for the chance to win over $1 million for just $1.

Credits

Brand: Cowan Design

Creative: Shannon & Co

Digital Creative: Hard Hat

Media: OMD

Performance digital: Atomic 212

Please login with linkedin to comment

Clemenger BBDO Sydney Great Barrier Reef Moschino

Latest News

Hamish & Andy Oust Kyle & Jackie O From Top Three Most Popular Podcasts
  • Media

Hamish & Andy Oust Kyle & Jackie O From Top Three Most Popular Podcasts

Triton Digital has released its monthly rankings of the top 100 most popular Australia podcasts, revealing several new entries to the list, a few movers and shakers, and a cautionary tale (or two). Audioboom’s Casefile True Crime again takes home the bacon as Australia’s most popular podcast for March after releasing five episodes during the […]

by B&T Magazine

B&T Magazine
Blis Launches Playbook ‘Preparing For A Privacy-First World: Your Personal Guide To Getting Impersonal’
  • Technology

Blis Launches Playbook ‘Preparing For A Privacy-First World: Your Personal Guide To Getting Impersonal’

Today, Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new playbook, ‘Preparing for a privacy-first world: your personal guide to getting impersonal’. This educational playbook complements the company’s global ‘It’s nothing personal’ ad campaign launching today, to create awareness about the need for a privacy-first approach. Changes to IDFAs and cookies will fundamentally […]

Archibald Williams Wins atWork Australia Account, Launches New Employment Services Campaign
  • Marketing

Archibald Williams Wins atWork Australia Account, Launches New Employment Services Campaign

Following a competitive pitch, independent agency, Archibald Williams has won the atWork Australia account and been tasked with launching the new employment services campaign, highlighting that work is for everyone. This is the first time atWork Australia has used the services of an agency for above the line messaging. Archibald Williams will handle TV, OOH, […]

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast
  • Media

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast

Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]

Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere
  • Media

Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere

Despite a strong launch on Sunday night, Dancing With The Stars: All Stars had a drop of 186,000 for Monday night’s show, ultimately waltzing away with 558,000 viewers. Episode two introduced a new group of competing celebrities and saw model and actress Erin McNaught get eliminated after her Viennese waltz failed to win over the […]

by B&T Magazine

B&T Magazine
Maserati And David Beckham (pictured with 2021 Maserati Levante Trofeo)
  • Campaigns

Beckham Chucks Donuts In Slightly Dangerous Debut For Maserati

David Beckham has been announced as the new global brand ambassador of Maserati and has revealed his first work for the famous Italian marque. The accompanying TVC sees Beckham, 45, doing donuts in a Miami parking lot with his new Maserati SUV, the Levante Trofeo, all while dressed as an extra from Miami Vice. The […]

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign
  • Campaigns

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign

Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer
  • Media

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer

Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]

Initiative Melbourne Wins Plush Sofa’s Media
  • Media

Initiative Melbourne Wins Plush Sofa’s Media

Initiative Melbourne has won a competitive pitch for the national Plush Sofas media account. The assignment is effective immediately. Plush Sofas is a national retailer founded in Victoria over 20 years ago with a retail network of 46 showrooms across Australia.  It is the leading sofa and lounge specialist, known for high-quality products, customisable range, […]

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H
  • Campaigns

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H

H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome
  • Marketing

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome

One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]

Cannes Lions Announces 2021 Jury Members
  • Advertising
  • Media

Cannes Lions Announces 2021 Jury Members

Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new […]