The Keno brand has re-launched with a massive campaign push which promises to make good times great.
The new Keno Let’s Play! campaign brings to life its new brand promise with a transformed identity, new television and radio executions and a new customer experience which will roll out across all touch points.
The refreshed Keno identity was created by Cowan Design and will be updated across Keno’s 3,600 venues during 2015.
Backed by an integrated media campaign created by agency Shannon & Co, the campaign launched last night on Victorian television. The campaign will progressively launch in NSW and Queensland markets over the coming months.
Using the hit ‘I gotta feeling’ by The Black Eyed Peas, Shannon & Co has created an entertaining and exciting communication platform for the brand that extends to radio and digital. Strong retail messages of ‘$1 could win you $1 million’ and ‘play for instant cash wins’ are further supported by an outdoor execution.
General manager marketing, Claire Murphy, said: “This brand transformation and campaign really invites people to think about Keno differently, turning Keno into a talked about part of a fun night out.
“It is designed to engage new and lapsed customers and excite our current Keno players, all with the aim of long term growth.”
Creative director, Ant Shannon, said: “Sociability is so important to making Keno grow.
“Our ‘Let’s Play!’ campaign shows how Keno adds to the buzz of a fun time, and this enjoyment reward is captured with memorable enthusiasm.”
Keno is a high-frequency social lottery style game with a game every three minutes. Twenty numbers are drawn from the 80 available on the Keno game grid. Players need to match the numbers they play to the numbers drawn for the chance to win over $1 million for just $1.
Brand: Cowan Design
Creative: Shannon & Co
Digital Creative: Hard Hat
Performance digital: Atomic 212
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]