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Reading: Keeping Up With The (Browser Blocking Of) The Kardashians
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B&T > Disruption > Keeping Up With The (Browser Blocking Of) The Kardashians
DisruptionFeaturedTechnology

Keeping Up With The (Browser Blocking Of) The Kardashians

Staff Writers
Published on: 16th November 2015 at 6:38 AM
Staff Writers
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While the rest of the world is busy trying to keep up with the Kardashians, B&T are desperately trying to avoid them, so we’re welcoming this new app from Britain.

Viral marketer James Shamsi has had enough of the famous-for-no-apparent-reason family, and so the 21-year-old released a browser extension called KardBlock to eradicate any mention of the crew from the places we find our news.

“Basically, what was happening was that there were Kardashians everywhere, and I wanted to do something about that,” he explained to The Daily Beast. “But for me, when I follow pages, I am not doing it to get a constant stream of updates on the Kardashians.

“I am interested in deeper issues. But every platform seems interested in Kardashian news to the point that everything else gets crushed.”

Shamsi has big plans, however, that stop just short of global domination, with the marketer saying he is “looking to disrupt the entire digital advertising space”.

But the app has received terrible ratings in its first few months on the market, because apparently the Kardashians are an integral part of our society we simply can’t live without.

And with only 2300 users and plenty of “doesn’t work” type comments, it’s not exactly a strong competitor, with software browser extension Kardashian Filter pulling in more than 13,000 users.

And while we’re all for a bit of Tay Tay goss, blocking the ever pervasive Kardashian family mightn’t be the worst move we make, whatever method we use.

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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