Kayo Sports New Winter Sports Campaign From Host/Havas Is ‘Scary Good’

Kayo Sports New Winter Sports Campaign From Host/Havas Is ‘Scary Good’

Kayo Sports has unveiled its latest brand marketing campaign for the upcoming season of winter sports, declaring itself to be ‘Scary Good’.

It follows the launch campaign of November, and debuts today in line with the winter sports seasons for the Toyota AFL Premiership, NRL Telstra Premiership, rugby and motorsport.

Kayo Sports chief marketing officer Carly Loder says that the new campaign is focused on highlighting Kayo’s huge range of content, excellent value and unrivalled features.

“The winter codes campaign launches the next evolution of the brand and Kayo’s attitude is brought to life with the ‘Scary Good’ platform, which exists not only in the new look and feel but as a symbol of Kayo’s internal and product ethos.

“The ‘tear’ creative represents tearing up the rulebook to reveal a sports streaming service that’s so good, it’s scary.

“Whether that be over 50 sports in one place, no lock in contracts or the ability to stream what you want, where you want, at any time.

“This is reinforced by the many game-changing features that put the consumer in control, all at the scary good price of just $25 per month.

“Now that Kayo has established a brand foundation, we’re excited to introduce more of our own attitude and really showcase what sets Kayo apart”.

Kayo partnered with Host/Havas, Havas Media and Wellcom Worldwide on the ‘Scary Good’ campaign, which is in market tomorrow with over 2,800 OOH executions, 51 radio stations across metro and regional radio, weekly press executions and digital activity reaching millions of sports fans every day.

This upcoming batch of sporting experiences is expected to be a lucrative one for Kayo Sports, with News Corp chief executive Robert Thomson describing it as “the peak selling season for the most popular winter sports in Australia”.




Please login with linkedin to comment

Host/Havas Kayo Kayo Sports

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]