Kayo Sports has launched a new brand campaign ahead of this year’s ICC Men’s T20 Cricket World Cup via Special, featuring international cricket star David Warner, familiar voice Brett Lee and one unfortunate Kayo-less cricket fan who gambled on catching the action… and lost.
The campaign debuted during the NRL Grand Final with the spot, “What Happens,” which warns fans that by missing your team’s match, you’re risking the ire of everyone.
Including but not limited to: part time delivery bike riders, rock jocks, fiancés, cheesy daytime train-wreck TV chat show hosts, grizzled local police detectives, Brett Lee, and even your own beloved parents. In a spiralling series of events, the unsuspecting fan’s life falls apart one part at a time.
Kayo Sports is the streaming home of the ICC Men’s T20 Cricket World Cup, with all 45 matches live and ad-break free during play. Meaning with Kayo, fans won’t miss a minute of the action, whatever nation they support.
Kayo Sports marketing director, Kim McConnie, said: ‘With the footy season wrapping up and winter coming to an end, Aussies are more than ready for a summer of blockbuster cricket action. For cricket fans all over Australia, Kayo has you covered with five different touring nations, two World Cups and more than 1600 hours of live action, we haven’t seen a summer like this – all live, with our game-changing innovations and Fox Cricket’s expert commentary team.”
CREDITS
Client: Kayo Sports
Kim McConnie: Marketing Director
Matthew Bartolo: Senior Marketing Manager
John Matthews: Director of Partnerships
Tim Micallef: Head of Media & Planning
Anna Stamatatos: Head of Production, Foxtel
Celeste Marsden: Senior Integrated Producer, Foxtel
Creative Agency: Special
Cade Heyde: Partner & CEO
Lindsey Evans: Partner & CEO
Tom Martin: Partner & CCO
Julian Schreiber: Partner & CCO
Dave Hartmann: Partner & CSO
Vince Osmond: Creative Director
Jade Manning: Creative Director
James Beswick: Senior Creative
Rowan Foxcroft: Senior Creative
Adam Shear: Head of Design
Sevda Ćemo: Head of Film & Content Production
Bill Doig: Senior Producer
Tori Lopez: General Manager
Jake Stopper: Team Lead
Genevieve Bowes: Business Manager
Media Agency: Mindshare
Production Company: Rabbit
Lachlan Dickie: Director
Lucas Jenner & Alexandra Hay: Executive Producers
Morgan Hind: Producer
Aaron McClisky: DOP
Pete Davies: Production Design
Citizen Jane Casting: Casting
Post Production: White Chocolate, Foxtel
Simon Njoo: Editor
White Chocolate: VFX
Chris Grocott: Executive Producer
Olivier Fontenay: Colourist
Drew Morrison: Senior Creative, Kayo Sports
Dave Hunter: Audio Post Director, Foxtel
