B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Special
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kathmandu’s “Summer Never Sleeps” Via Special Picked Among Vimeo’s Best Of Staff Picks for 2022
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Kathmandu’s “Summer Never Sleeps” Via Special Picked Among Vimeo’s Best Of Staff Picks for 2022
Campaigns

Kathmandu’s “Summer Never Sleeps” Via Special Picked Among Vimeo’s Best Of Staff Picks for 2022

Staff Writers
Published on: 23rd January 2023 at 11:48 AM
Staff Writers
Share
3 Min Read
SHARE

Special’s “Summer Never Sleeps” campaign for Kathmandu has been picked as one of Vimeo’s ‘Best of Staff Picks’ selection for 2022.

Vimeo’s list features 10 branded and unbranded films each. Special said the listing was a “huge honour” and “badge of recognition” for both companies.

The award had been “warmly” welcomed by the film’s director, Scoundrel’s Daniel Warwick, as the best acknowledgement he’s ever received as it ranks alongside previous winners like Apple, Burberry, Nike and Libresse for its campaign, Womb Stories.

The “Summer Never Sleeps” campaign highlighted summer as a time for “spontaneity” and followed a group of friends on a summer adventure from night to day, and into night again.

The film built on Kathmandu’s brand platform – “We’re Out There”– inspiring a new generation to get outside. It also tied into Kathmandu’s purpose to improve the wellbeing of the world through the outdoors.

“The Summer Never Sleeps campaign has attracted a huge amount of attention globally, and has been a huge success for Kathmandu. To be handpicked from the millions of films created each year says a lot about how unique, standout and beautifully crafted the idea is. Oh and a killer soundtrack helps,” said Special CEO and CCO, Tony Bradbourne.

Special ECD, Lisa Fedyszyn said, “Vimeo staff said they want to high-five the Kathmandu marketing team, and they should. The team has always been passionate and hungry to create work that is entertaining, unique and ‘Out There,’ that displays the transformative nature of the outdoors.”

Kathmandu head of global brand campaigns, Michaela Clark added, “As the Number 1 outdoor brand in Australia and New Zealand we play a meaningful role in summer and we’re on a mission to get as many people ‘out there’ in nature as possible. We’re thrilled to have continued our work with Special New Zealand who helps us tell our story so innovatively, creatively and passionately.”

Here are the rest of the top 10 branded videos for you perusal:

  • Apple – “Escape From The Office“
  • Switzerland Tourism – “Even If It Takes Awhile“
  • KidSuper – “The MisAdventures Of KidSuper“
  • Christie’s – “Santo“
  • TAKT – “Thank You“
  • Penny – “The Wish“
  • Cannondale Presents: “High Road“
  • Coors Light – “CoorSlide“
  • Mastercard – “Spotlight“
Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Kathmandu, Special
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?