Ad tech agency, Kargo has announced its ad formats are now available on Amazon DSP across the entire APAC region.
By combining Kargo’s unique, high-impact creative formats and its industry-certified premium inventory with Amazon DSP browsing, shopping and streaming signals, brands in Australia, NZ, SEA and India will now be able to provide consumers with relevant, eye-catching custom creative formats.
This new offering is already driving results. In a single campaign, Kargo saw a 2x lift in New-to-Brand Conversions and a significant increase in Click Through Rate vs. standard display assets. The mix of display, online video, and CTV formats approved for use through Kargo’s integration offers advertisers a versatile toolkit to engage consumers and drive performance, which is a victory for agencies and brands alike.
Kargo’s high-impact formats, which appear in 100 per cent Made for Advertising-free environments across screens, ensure that brands connect with their audiences in safe and engaging ways. All formats are now available to activate fully programmatically via Amazon DSP, providing brands the ability to more deeply resonate with their desired audiences while improving brand metrics.
“Through Amazon DSP, we’re bringing Kargo’s standout creative formats together with premium inventory and Amazon’s invaluable audience insights, helping brands connect with audiences like never before,” said Rob Leach, general manager, Kargo APAC.
“This integration allows advertisers to target and engage their audiences more effectively, driving greater attention and impact across campaigns. At Kargo, we’re committed to delivering innovative, high-quality ad experiences that elevate digital marketing”.
As the advertising landscape continues to evolve, Kargo remains committed to pushing the boundaries of creative innovation. Kargo’s global integration with Amazon DSP represents another step forward in Kargo’s ability to deliver unmatched value to advertisers looking to enhance their digital marketing efforts.
