Jumbla Debuts Original Cinematic Sequence ‘Valley Of The Kith’ Built With Element 3D

Jumbla Debuts Original Cinematic Sequence ‘Valley Of The Kith’ Built With Element 3D
SHARE
THIS



Melbourne and London-based animation company Jumbla has debuted a new four-minute cinematic sequence built almost entirely using the Element 3D plugin on Adobe After Effects.

The high-adrenaline, video-game-style piece, titled ‘Valley of the Kith’, was completed by one designer working across just 10 weeks, while three additional designers assisted with asset modelling for two weeks each.

Instead of creating all the assets in external applications, the team only needed to build the ships elsewhere using 3D Studio. From there, all the primary work was done with Adobe After Effects and Element 3D, with characters created using Adobe Fuse and animated using Mixamo.

 

Jumbla creative director Cal Woolcock said the project was designed to show gaming and entertainment companies the finely-detailed, design-driven work the studio can produce, using innovative methods to tell stories.

“Traditionally, to complete a work like this, you would need to pass the assets from one specialist to another through a long pipeline,” he said.

“It’s slow, laborious and expensive. Renders often have to happen over a long period of time, and you can’t see the finished product as you go. Using the techniques we applied to ‘Valley of the Kith’, we’ve eliminated the pipeline.

“Renders in After Effects can be seen instantaneously. That means we can work on things collaboratively and concurrently. There’s no rigid workflow, fewer hands on deck are needed, there’s less backtracking, and problems can be solved on the spot.”

Woolcook said that given the project was primarily the work of just one set of hands, such a cinematic sequence could be feasibly executed in even less time.

Furthermore, he insists there’s a gap in the market for high-calibre 3D animation produced in non-traditional ways.

“It’s unfortunate that many clients perceive 3D to be a big, scary world that might be inaccessible to them,” Woolcook said.

“Using Element 3D within After Effects opens a lot of doors. We hope this piece demonstrates that following this lower-cost path doesn’t mean you’re compromising on quality or viewer experience.”

Jumbla recently applied the techniques to cinematic sequences for the Microsoft video game Forza Motorsport, turning around 12 videos in three months. It also produced four cinematics for real-time strategy game Grey Goo.

While Jumbla has been experimenting with pushing the boundaries of this animation method, the technology in this domain has by no means plateaued, according to Woolcook.

“It’s exciting to think about how extensively we’ve managed to apply this technique as it stands, but it’s even more exciting to think that this is all only in its infancy,” he said.

“Given how powerful Element 3D is, surprisingly few people are using it. There’s a lot more room for it to grow, and we see it playing a bigger role in video games, entertainment and motion graphics in the future.

“Jumbla is absolutely holding out to see where this goes in the coming years, and we’ll be ready to bring that to clients as it develops.”

Please login with linkedin to comment

einsights Element 3D Jumbla Valley of the Kith

Latest News

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]