FinTech home loan marketplace, JOUST, has APPOINTED AFFINITY as its full service strategic, branding, creative, media, CRM and performance partner.
Founded in 2016 by Mark Bevan and co-founders and ex-bank colleagues, Richard Hockney and Greg Abel, JOUST was created to provide a solution to the complex home loan process.
JOUST CEO and former Bauer Media digital boss, Carl Hammerschmidt said: “As a start-up with great market traction, our next evolution is to scale up and AFFINTY was clearly the front-runner in terms of building effective audience scale and our brand through a data-driven and strategic approach.
“AFFINITY is a partner who understands where we are in our business life cycle and they have a clear picture of how to effectively help us scale our business.”
He added: “We look forward to AFFINITY delivering on all the essential customer journey touch points from strategy through to execution and measurement, and most importantly, demonstrating effectiveness every step of the way.”
AFFINITY CEO, Luke Brown said: “This is an exciting remit and brand.
“We are thrilled to have the opportunity to work with a category disruptor and an exciting FinTech business.
“The sky’s the limit to take an emerging brand and transform it into a household name.”