Australian home loans marketplace, Joust.com.au, has launched an out-of-home campaign advertising its Instant Match platform.
The ad creative – currently being displayed in Melbourne’s CBD and in Glenhuntly – depicts a female jouster carrying a sword and the words “CUT the hassle on home loans”. It is designed to showcase Joust’s hassle-free, speedy and personalised offering.
The company’s Instant Match service allows consumers to save a significant amount of time and energy in the process of getting a home loan. It works by retrieving key details from the customer and instantly accessing the top three home loans suited to their specific needs.
“The real heartbeat of Joust is making getting a home loan hassle-free. We make it as easy as possible for the borrower by eliminating the legwork involved in finding a loan provider,” said Carl Hammerschmidt, CEO of Joust.
“There are three core pillars in our unique value proposition to our customers: our service is hassle-free, speedy and personalised. Our technology and network ensures peace of mind for the customer that they will get the highest quality outcome.
“Our latest campaign is centred around the word CUT because we eliminate a lot of the laborious and difficult parts of finding a home loan.
“There’s no need for uncertainty and lengthy documentation when you let Joust match you with three new home loans suited to your specific circumstances in under three minutes.”
Joust worked with boutique media buying agency Media Sales Direct.
