B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Cannes Lions
  • Thinkerbell
  • NRL
  • Federal Election
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “You Are Peaking!” Dishevelled, Gurning TV Reporter Becomes Social Media Star
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > “You Are Peaking!” Dishevelled, Gurning TV Reporter Becomes Social Media Star
Media

“You Are Peaking!” Dishevelled, Gurning TV Reporter Becomes Social Media Star

Staff Writers
Published on: 5th April 2019 at 11:00 AM
Staff Writers
Share
2 Min Read
SHARE

A British TV journalist who fronted a live cross with dishevelled hair and an unhinged stare has become social media’s latest star.

Telegraph journalist Sherelle Jacobs (pink coat) was broadcasting live from The Houses Of Parliament with fellow reporter, The Observer’s Sonia Sodha, at 7am when she appeared to go into a trance-like state and not realise she was live on breakfast television

https://www.youtube.com/watch?v=OE13o_D4B4c

This led some viewers to suggest that Jacobs had arrived for the live cross direct from a London nightclub and was possibly even drug affected.

One wag tweeting: “It’s 4am. You are on the way to the 24-hour garage for some Rizlas and two tins of Lilt. The rozzers stop you. Your mate has had loads of whizz but you are peaking on a Purple Ohm.”

Another commented: “When you’re booked to go on BBC News at 7 in the morning but were still off your tits at 5 so you let your colleague do all the talking…….”

“Either that or she’s started the day with 37 espressos,” penned another.

Not so, Jacobs later revealed via her Twitter account. And, in fact, it was all due to her professional and steely determination.

Screen Shot 2019-04-04 at 2.52.31 pm

And Jacobs has received her share of admirers, too.

“How many times have we seen male journalists w rumpled hair and stern expressions and we chalk it up to their ‘serious’ work? Why do women have to be perfectly coiffed and smiling, or they get slagged as drunk? You’re handling this gracefully but it’s unfair. Forget the hairpins,” tweeted one fan.

While another added: “Oh, come on…. That was just superb..! Up all night – seriously! Clearly having been on the lash – you deserve an award for holding that together at silly O’Clock in the morning….!!!”

“To be fair, I think you represented how we all feel about Brexit at the moment,” said another.

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: TV reporter
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

ActewAGL Appoints AFFINITY As Its Full-Service Agency
24/06/2025
David Hovenden On B&T’s Women In Media In The Australian
24/06/2025
“That Night Nearly Destroyed Me, But It Also Lit A Fire Inside”: What UnLTD’s Adland Bail Out Taught Me About Justice, Hope & Shame
24/06/2025
Vale Dominic Proctor, A Giant Of Adland Who Set Up Mindshare & Transformed The Industry 
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?