JOLT, Australia’s third-party verified, sustainable digital-out-of-home and electric vehicle charging network, today announced the launch of a first-to-market product that enables brands to further engage with high-value audiences with its new in-app advertising solution.
The first of its kind in Australia’s media industry, this solution provides an unparalleled one-to-one connection with customers, whilst charging their EVs at JOLT stations, providing brands with a prolonged engagement window of more than 30 minutes.
The new product now allows brands to engage with JOLT’s audiences across multiple stages of the marketing funnel, utilising the dual spectrums of broadcast via JOLT’s digital out-of-home network and in-app advertising with engaged and highly desirable EV driver audiences.
The JOLT mobile app was designed with customer experience at the forefront. It provides information about JOLT’s charger locations, navigation to the closest charger, live charger availability and allow customers to track their charging status in real time, providing a unique environment for brands to connect with highly engaged customers.
JOLT has again partnered with one of its foundation clients, Audi, to launch the in-app advertising solution, with the leading car manufacturer using JOLT’s in-app ads, along with JOLT’s digital out-of-home network, to create both awareness and encourage action for the launch of its latest luxury EV model, the Audi Q8 e-tron. JOLT’s in-app banner ads are clickable, encouraging customers to take action, such as booking a test drive or to ‘build their own Audi’.
“Audi has a clear mission in driving towards an electric future, so JOLT is a natural partner for us. The opportunity to reach and engage one-on-one with EV drivers in this unique, contextually relevant driving environment was a valuable opportunity as we launch the Q8e-tron. JOLT provides the ability to effectively hyper-target and engage with our desired audience both at a broadcast and one-to-one level,” said Kit Bashford, Audi’s marketing communications lead.
“Delivering 100% share of voice, and a proven extended dwell time on the JOLT app, this solution provides market leading engagement, and is a powerful complement to traditional digital channels. JOLT’s network usage base is continually growing – increasing by an incredible 602% in the past 12 months,” said JOLT NSW sales director, Hannah Pritchard.
“Our Australian industry-first solution allows brands to own the end-to-end charging experience, leveraging the half an hour-plus window of user dwell time. This also enables guaranteed brand exposure due to the utility that the JOLT app provides customers. There is nothing like it in the media environment”.
“We’re thrilled to have a leading brand like Audi on board as our in-app advertising launch partner. Audi was a foundation partner when JOLT launched in 2021 and is a like-minded brand with similar objectives of driving EV adoption and helping to reduce emissions for better climate outcomes”.
The new advertising solution announcement follows a significant growth phase for JOLT, as it continues to expand its Australian footprint via partnerships with Transport for NSW, multiple local councils and land owners, and further expansion in New Zealand’s Christchurch.
JOLT also announced a major deal with TELUS this year, for 5,000 EV chargers to be rolled out across Canada, and has launched in the UK with chargers now rolling out in London, and thousands planned across the UK in the coming years.
Please login with linkedin to commentJOLT
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.