Jia Yoong Lee Joins Online Marketing Gurus As Content Director

Jia Yoong Lee Joins Online Marketing Gurus As Content Director
SHARE
THIS



Jia Yoong Lee has just been appointed to the role of Content Director at Online Marketing Gurus to grow its content capabilities.

With a strong background in organic search and content marketing, Lee specialises in creating and scaling data-driven content strategies for brands. As an experienced content leader, she is no stranger to leading agency teams and crafting engaging brand stories that cut through to consumers.

In her previous roles, she has worked closely with a range of iconic Australian and blue-chip brands to develop their content, including Expedia, Bayer, Bupa, Westpac, H&R Block and P&O Cruises to name a few.

Lee shares she was inspired to make the move to Online Marketing Gurus for two key reasons: their rapid growth and the team’s talent and vision.

The agency offered me the opportunity to work with some of Australia’s best brands. The leadership team is clear on the end goal and is strategic and purposeful on how they get there.”

“Being the first in the market can only get you so far. But being the first to scale and to scale strategically and sustainably — that’s going to help deliver quality outcomes consistently.” 

“Now more than ever, brand stories have to be truly purposeful to matter in a sea of content. There’s a real opportunity to innovate how digital marketing agencies approach content.”

At Online Marketing Gurus, she’ll be responsible for building out a team to provide content as a key service offering for brands. 

It’s a big mission, but Chief Customer Officer Daniel Andrawes says he knows Lee is the right person to take this on and run with it.

“Lee was the natural choice given her track record in building and scaling content teams. We were also impressed with her strategic background in working on accounts with varying complexity.”

“The agency is honing in on content as a key service offering, and Lee has a solid understanding of what makes quality content — which will no doubt up the ante of our agency as a whole.”

Please login with linkedin to comment

online marketing gurus

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine