Jia Yoong Lee has just been appointed to the role of Content Director at Online Marketing Gurus to grow its content capabilities.
With a strong background in organic search and content marketing, Lee specialises in creating and scaling data-driven content strategies for brands. As an experienced content leader, she is no stranger to leading agency teams and crafting engaging brand stories that cut through to consumers.
In her previous roles, she has worked closely with a range of iconic Australian and blue-chip brands to develop their content, including Expedia, Bayer, Bupa, Westpac, H&R Block and P&O Cruises to name a few.
Lee shares she was inspired to make the move to Online Marketing Gurus for two key reasons: their rapid growth and the team’s talent and vision.
“The agency offered me the opportunity to work with some of Australia’s best brands. The leadership team is clear on the end goal and is strategic and purposeful on how they get there.”
“Being the first in the market can only get you so far. But being the first to scale and to scale strategically and sustainably — that’s going to help deliver quality outcomes consistently.”
“Now more than ever, brand stories have to be truly purposeful to matter in a sea of content. There’s a real opportunity to innovate how digital marketing agencies approach content.”
At Online Marketing Gurus, she’ll be responsible for building out a team to provide content as a key service offering for brands.
It’s a big mission, but Chief Customer Officer Daniel Andrawes says he knows Lee is the right person to take this on and run with it.
“Lee was the natural choice given her track record in building and scaling content teams. We were also impressed with her strategic background in working on accounts with varying complexity.”
“The agency is honing in on content as a key service offering, and Lee has a solid understanding of what makes quality content — which will no doubt up the ante of our agency as a whole.”
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