Jenny Craig has appointed Cummins&Partners as their new media partner after an extensive competitive pitch review.
The ATL media remit extends across Australia and New Zealand.
Jenny Craig director of marketing Rachel Kosmala said: “We are thrilled to have engaged Cummins&Partners as our ATL media agency across Australia and New Zealand.
“We ran a very thorough assessment of our needs and review process and their response and team were excellent. We are really looking forward to working closely with them”.
This comes after the recent announcement of former tennis champion Jelena Dokic as Jenny Craig’s newest ambassador.
The former tennis world No.4 received widespread media coverage throughout January as she revealed her new health and fitness goals.
Cummins&Partners head of media Paul Murphy said: “We are ecstatic to have been engaged by Jenny Craig to lead media strategy, buying and implementation. A fantastic win.
“They are a wonderful brand and is testament to some seriously innovative media thinking and a really passionate team”.
Cummins&Partners CEO, Chris Jeffares added: “As most people know, our media team has played an incredibly important role in Cummins&Partners evolution since we launched, and we feel this is great recognition for our continued focus and investment in building a unique model and capability”.