B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Cummins&Partners Takes A Bite Of Jenny Craig After Snaring Its $8 Million Media
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Cummins&Partners Takes A Bite Of Jenny Craig After Snaring Its $8 Million Media
Media

Cummins&Partners Takes A Bite Of Jenny Craig After Snaring Its $8 Million Media

Staff Writers
Published on: 22nd February 2019 at 10:47 AM
Staff Writers
Share
2 Min Read
SHARE

Jenny Craig has appointed Cummins&Partners as their new media partner after an extensive competitive pitch review.

The ATL media remit extends across Australia and New Zealand.

Jenny Craig director of marketing Rachel Kosmala said: “We are thrilled to have engaged Cummins&Partners as our ATL media agency across Australia and New Zealand.

“We ran a very thorough assessment of our needs and review process and their response and team were excellent. We are really looking forward to working closely with them”.

This comes after the recent announcement of former tennis champion Jelena Dokic as Jenny Craig’s newest ambassador.

The former tennis world No.4 received widespread media coverage throughout January as she revealed her new health and fitness goals.

Cummins&Partners head of media Paul Murphy said: “We are ecstatic to have been engaged by Jenny Craig to lead media strategy, buying and implementation. A fantastic win.

“They are a wonderful brand and is testament to some seriously innovative media thinking and a really passionate team”.

Cummins&Partners CEO, Chris Jeffares added: “As most people know, our media team has played an incredibly important role in Cummins&Partners evolution since we launched, and we feel this is great recognition for our continued focus and investment in building a unique model and capability”.

Cummins&Partners’ media engagement starts immediately.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: cummins&partners, jenny craig
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?