JCDecaux Puts Famous ‘Ham Day’ On Hold & Donates To Those In Need In Partnership With OzHarvest

JCDecaux Puts Famous ‘Ham Day’ On Hold & Donates To Those In Need In Partnership With OzHarvest
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Following weeks of social posts and questions from the industry regarding the logistics of delivering JCDecaux’s famous Christmas hams around the country, the Out-of-Home company today announced a partnership with OzHarvest while ‘Ham Day’ pauses in the COVID-19 landscape of 2020.

JCDecaux is renowned for its annual tradition, affectionately known as ‘Ham Day’ – a day that is well regarded in the industry as a signal that the end of year is rapidly approaching, and a time for the company to connect with advertisers and partners to celebrate the year that was. But 2020 was a year like no other.

JCDecaux, General Manager – Sales, Oliver Newton, said: “We have been through several different versions of lockdown and a reduced capacity to see our colleagues and clients, so we have been placing an even higher value on the face time that we do get to enjoy together – and Ham Day would normally have been one of those times. Unfortunately, in 2020, the logistics of safely delivering hams to clients across the country will not be possible, so we have decided to turn this into a positive and support people in our community who need it the most.”

Instead of its traditional ham deliveries this year, JCDecaux will be making a significant contribution to OzHarvest, Australia’s leading food rescue organisation.

OzHarvest Head of Impact, Ashley Killeen, said: “2020 has been an incredibly tough year for many Australians, with so many new people turning to charities for the first time in their lives. This year has seen a dramatic rise in demand for food relief, at a time when our resources are under pressure.  Thanks to this contribution from JCDecaux we can continue to get good food to those who need it most.”

This contribution forms part of an ongoing partnership between the two organisations, developed by JCDecaux’s renewed commitment to charity and the creation of the Social Impact Committee. The Social Impact Committee is a panel of individuals from a range of disciplines within JCDecaux in Australia and New Zealand.

JCDecaux Director of Government and Public Relations, Tess Phillips, said: “The purpose of the Social Impact Committee is to streamline the way in which we work with our charity partners, ensuring that we support charities with meaningful opportunities. This goes beyond standard advertising display, although that still forms a part, and engages JCDecaux employees at all levels to help contribute towards making a difference in people’s lives. Our staff recently told us that making a positive change in the community is important to them, so we are excited to roll out a series of initiatives over the coming months to support these company values.”

Recognising the special place that ‘Ham Day’ occupies in the calendar, JCDecaux commissioned local Melbourne artist Alison Turnbull to create a piece of artwork for the Christmas cards announcing the changes to Ham Day and its donation to OzHarvest.

 

Please login with linkedin to comment

JCDecaux OzHarvest

Latest News

The Misfits Partners With Business Leadership & Culture Experts To Expand Agency Offering
  • Advertising
  • Marketing
  • Media

The Misfits Partners With Business Leadership & Culture Experts To Expand Agency Offering

Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]

by B&T Magazine

B&T Magazine
TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director
  • Technology

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director

TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role
  • Media

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role

Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar.  Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.   

Customer Messaging Platform Podium Launches In Australia
  • Technology

Customer Messaging Platform Podium Launches In Australia

Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]

THE EDGE Welcomes New General Manager Emily Copeland
  • Media

THE EDGE Welcomes New General Manager Emily Copeland

Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]

Sustainability 101 With Brianne West, CEO Of Plastic-Free, Eco-Focused Beauty Brand Ethique
  • Marketing

Sustainability 101 With Brianne West, CEO Of Plastic-Free, Eco-Focused Beauty Brand Ethique

Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption?    BW: […]

by B&T Magazine

B&T Magazine
Cities connected with lines on a blue globe.
  • Technology

Blis Unveils New Interactive Dashboard That Tracks Consumer Movement In Australia

Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]

Australian Seniors Releases ‘Dare To Date’, Second Series Of ‘Life’s Booming’ Podcast
  • Media

Australian Seniors Releases ‘Dare To Date’, Second Series Of ‘Life’s Booming’ Podcast

Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date.  Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]

VERSA Announces Two Senior Appointments As Demand For Conversational AI Gains Further Traction
  • Marketing

VERSA Announces Two Senior Appointments As Demand For Conversational AI Gains Further Traction

World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]

Patrick Rutkowski Joins Banter
  • Marketing

Patrick Rutkowski Joins Banter

Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]

person using mobile application on smartphone, abstract close up of hands
  • Technology

Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC

Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]