JCDecaux has partnered with charity Red Nose Day to ask Australians to get silly for a serious cause, by wearing a red nose and taking part in the ‘Faces of Red Nose Day’.
For the first time, JCDecaux will feature the real life heroes of Red Nose Day across its large format digital Out-of-Home network from 7 August, with a countdown to Red Nose Day on 14 August.
In addition to a special countdown to Red Nose Day, JCDecaux is creating a dynamic digital campaign of people who post snaps of themselves to Instagram wearing a red nose and using the hashtag #FacesofRedNoseDay, broadcasting these images across its digital large format network around the country.
The Red Nose Day campaign has been created by Upstride Agency. Red Nose is a national charity working to save little lives and support families impacted by the death of a baby or child. It relies on the generosity of the community through Red Nose Day and other fundraising events and partnerships with small businesses and corporations.
JCDecaux Head of Creative Solutions, Ashley Taylor, said: “This campaign is all about raising awareness using the impact of Out-of-Home, and really putting a face to the worthy cause, to help prompt more donations and make a difference. As more and more people are returning to the roads in our communities, it’s a wonderful time to greet these returning audiences with smiling, happy faces for an incredible cause.”
Red Nose Australia General Manager Fundraising & Marketing, Amy Johnston, said: “Red Nose Day on 14 August is our major fundraising event and we are delighted that JCDecaux will feature the real life heroes from our campaign developed by Upstride across its billboards to help raise awareness and donations. In Australia, nine children still die suddenly and unexpectedly every day. That’s more than 3,000 babies and young children every year – more than double the national road toll. People’s support on Red Nose Day helps save little lives, and to us that makes them a hero,”
The campaign will run until 16 August.
