Seven west media (SWM) has unveiled a trading update that upgrades expectations for earnings between 2021 and 2022 from the previous guidance of between $315 million to $325 million, to between $335 million and $340 million.
The report unveiled by James Warburton showcases Seven’s growth in the last few years and is a big win for the network, $325 million is nothing to scoff at.
The report highlighted the growth it had experienced since 2019 and looked at its achievements. Identifying that in 2019 there were some key issues the network was facing.
It was also a time that saw Seven lose to its main competitor Nine.
- Challenging market with material headwinds
- Losing ratings with stale and stagnant entertainment lineup in prime time
- Distant #2 BVOD share with minimal earnings
- Uneconomic contracts
- Growing cost base with layers of middle management
- Significant debt burden limiting growth initiatives and M&A options
By 2022, The network claims it has returned to leadership and it has fixed its balance sheet – big claims but it did win total ratings for 2021.
Now Seven claims it is:
- Capturing share across broadcast and BVOD in strong / growing advertising market
- Digital to represent 40% of group earnings
- Landmark Google and Facebook deals secured
- Leverage at 0.9x post-Prime acquisition
- Now the leading national total TV company with unmatched scale
- A report released by Seven showcases the importance of including BVOD in ratings numbers. Using its hit show
The report also proposed that BVOD can underpin growth for Total Television and ultimately drive value for advertisers.
Seven feels BVOD optimises audiences across platforms and offers unparalleled national opportunities. Basically, not everyone is tuning in to television anymore and they are looking at new ways to reach them.
Seven’s managing director and chief executive officer, James Warburton said: “The earnings upgrade reflects the strength of advertising markets and the ongoing success of Seven’s broadcast and digital businesses.
“The recent acquisition of Prime Media Group, coupled with the winning performance of the Seven broadcast television business and the strong growth of 7plus, make SWM the undisputed leader in the national total television market – a position that we plan to build on in the future.”
Bank of Queensland Group has announced that following an extensive review of their existing media agency roster, the Group will split media across two agencies, being Performics and Initiative. As part of the acquisition of ME Bank by the BOQ Group in 2021, the marketing teams from across the Group were consolidated into one central […]
Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]