James Blunt may have apologized for his most famous hit, but his never back down attitude on Twitter made his record label nervous enough to ask him to stop tweeting.

The “You’re Beautiful” singer revealed to the Radio Times that he only went on Twitter in the first place at the behest of Atlantic Records who felt he needed to raise his profile.

This is embarrassing on so many levels. RT @JimJimhawker: Have agreed to go and see james blunt with my mum….

— James Blunt (@JamesBlunt) November 23, 2014

“My record label signed me up to Twitter. It’s not something I would choose to be on because I think it’s remarkable that in this day and age we allow people to voice their opinions as if they were fact, and the fact that people take it seriously is remarkable,” he said.

Blunt says Atlantic wanted him to promote himself, his albums and his tours but he was struck by the level of vitriol he found on Twitter and the level of importance society now attaches to Tweeted opinions.

I know where you live. RT @Jels_x: James blunt looks like a serial murderer

— James Blunt (@JamesBlunt) November 3, 2014

“I went on there I saw how people could be quite abusive – not just to me but to everyone online – and I was amazed that I even considered taking it seriously. What happens on Twitter makes the news, you see articles about what people say on Twitter and that is a madness. And [that is] someone’s opinion voiced in their bedroom, feeling confident in their bedroom, probably with their trousers round their ankles while they write five nasty words to someone and yet we give that person the time of day.”