Luxury car brand Jaguar Land Rover has announced the appointment of Shannon Edwards as Marketing Director for its Australian operations.
Edwards (Pictured above) has begun her new role aiming to drive innovation and strategic brand-building within Jaguar Land Rover Australia to help realise the potential of the business’s global Reimagine strategy.
Launched earlier this year, Reimagine is a sustainability-rich reimagination of modern luxury by design, unique digitally-led customer experiences, and positive societal impact.
The strategy is designed to help Jaguar Land Rover achieve zero tailpipe emissions by 2036 and net-zero carbon emissions across the supply chain, products and operations by 2039.
Edwards is now responsible for all local product marketing, customer experience, media and communications activity on both Jaguar and Land Rover brands.
Her role includes go-to-market strategy, current and future product planning, marketing communications, customer relationship management, brand and digital experience, data strategy, insights and supporting future growth.
Edwards previously spent time in senior marketing leadership roles at global luxury and consumer goods companies including LVMH, The Estée Lauder Companies and L’Oréal.
Mark Cameron, managing director, Jaguar Land Rover Australia, said: “As a dynamic, experienced leader in bringing premium global brands to the Australian market, Shannon is an exciting appointment to the Jaguar Land Rover business.
“Brand acceleration, customer-centricity and digital transformation have been hallmarks of her career, making her ideally placed to help realise our global Reimagine strategy in Australia.”
Shannon Edwards, marketing director, Jaguar Land Rover Australia, said: “It’s an incredible privilege to join two iconic and innovative marques in Jaguar and Land Rover, making some of the most desirable and distinctive vehicles in the world.
“Our global Reimagine strategy, coupled with impressive growth of the Australian business, make this an exciting time to join a very talented team.”
Edwards succeeds Kevin Nicholls to lead JLRA’s product marketing, customer experience and marketing communications teams, reporting directly to Cameron.