Jägermeister and Connecting Plots are making sure the right people see their latest promo, with their new ‘win a home bar’ campaign featuring famous Berlin bouncer Frank Künster at the door.
The promo gives Jägermeister lovers the chance at winning a home bar valued at $10K, including barstools, a neon sign, a dual-tap machine and more. It follows the release of Jägermeister classic and can be found on both digital and social.
Frank Künster is a bouncer, club owner, film producer, and actor and is well known for his involvement in the explosion of the Berlin nightclub scene following the fall of the Berlin wall.
In an interview with Complex, Künster was asked how to get past the toughest doormen in Berlin to which he replied “with the bouncers, it’s totally irrational. They look at you, and when they’re in a good mood, they let you in. And when they’re not, you’re going to be refused.”
“Your very own custom-built bar with a Jägermeister tap machine is the perfect excuse to throw a house party,” said Ollie Dickson, marketing director for Brown Forman. “With consumption habits shifting towards the home occasion, this is a perfect opportunity to reframe Jägermeister as the drink for these moments.”
Dave Jansen co-founder of Connecting Plots said: “There’s a very timeless insight in this idea that everyone can enjoy. Frank make’s the promotion fun and interesting which will help it get the right kind of attention”.
The campaign is live across in-store, digital and social.
