Social-first creative and production agency, Jack Nimble, has teamed up with jewellery brand, Pandora, to bring its Talisman collection to the Australian and New Zealand market.
Created by Pandora’s Creative Studio, the international out-of-home campaign for the Talisman collection was adapted for the Australian and New Zealand markets by Jack Nimble, who reimagined the suite of assets to be culturally relevant and showcase Talisman’s range of symbolic jewellery and zodiac charms.
It celebrated the nation’s enduring fascination with horoscopes – not simply as something they read, but as something they recognise, relate to and love.
As one of the few global Pandora campaigns to be localised for the Australian market, Jack Nimble created channel-specific assets that brought the Talisman collection to life, while incorporating Pandora’s signature pink colour to ensure brand recognition and consistency across the campaign.
Pandora is the world’s largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials.
Inspired by ancient coins, the new collection brings symbolism into modern jewellery, with charms, reversible rings, necklaces and bracelets featuring zodiac signs and motifs drawn from nature.
“We’re incredibly excited to be working with a globally recognised brand like Pandora, and to have the opportunity to bring the Talisman collection to life for Australian and New Zealand audiences. Pandora is a brand with such strong cultural recognition, and Talisman gave us an exciting opportunity to build on that heritage, while also showing a more contemporary side to the brand,” said Jack Nimble managing partner James McInnes.
“Working with a global campaign and finding a distinctly local way to make it resonate was a fantastic creative challenge for the team. We’re proud of the result and excited to see how audiences connect with the campaign,” he added.
The Pandora Talisman campaign is live nationwide.
Creative credits:
Jack Nimble
James McInnes – Managing Partner
Bella Ziino – Account Director
Cleo Wyrill – Creative Director / Strategist
Amber Dempsey – Junior Art Director
Sarah Wong – Designer
Josie Duffy – Senior Manager – Brand Management, Marketing
Sophia Baxter – Team Lead – Graphic Design, Marketing
Media Agency: Dentsu
