It might be just B&T, but most bourbon ads seem to follow a similar vein – some deep-throated American banging on about aged barrels as old blokes in denim overalls wander about the distillery in Louisiana.
So, it’s definitely hats off to Jack Daniel’s for trying a fresh new take.
A new global campaign called “First timers” has arrived and it comes with a distinct and – dare we say it – “anti-bloke” feel.
The witty work comes from creative agency Energy BBDO and is undoubtedly a modern take on a 145-year-old drink.
The minute-long spot is from Spanish film director Ian Pons Jewell and will appear in some 100 countries with TV, digital, social, print and OOH platforms.
Check it out below:
https://www.youtube.com/watch?v=Z1I3pLHhxWo
