It’s The Golden Child Special! How To Win A B&T Award Continues…

It’s The Golden Child Special! How To Win A B&T Award Continues…

You may have guessed from the very first of our series on How To Win B&T Award in partnership with YouTube, that Special Group was the one to beat last year.

Masterminded by CEO and Founding Partner, Lindsey Evans, Special Group took home a staggering ten B&T Awards including Advertising Agency of the Year, Best Ad Campaign, Best TV Campaign, and B&T Agency of the Year. 

Hear the winning story from Evans below…


Will Special Group dominate once more in 2022? Or is there a new hero waiting in the wings ready to claim glory?

Head straight HERE to get started on your entries for the B&T Awards in partnership with YouTube. You can find all other information on this year’s awards HERE.

Key dates for the diary include:

  • Entries close: Monday 18th July 2022 (5pm AEST)
  • Late entries close: Monday 25th July 2022 (5pm AEST)
  • Finalists announced: Thursday 8th September 2022
  • Live-judging day: Wednesday 21st September 2022
  • Awards night: Friday 4th November 2022 – Hordern Pavilion, Sydney

For more awards season inspiration, check out the previous tête-à-têtes with M&C Saatchi’s Creative Director Brendan Donnelly and Head of Mass Brands and Sponsorships at Suncorp Group, Rapthi Thanapalasingam.

Stay tuned for more tips and tricks as How Win a B&T Award in partnership with YouTube continues!

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