It’s Official: Bunnings Is Australia’s Most Trusted Brand, With Coles The Big Mover

It’s Official: Bunnings Is Australia’s Most Trusted Brand, With Coles The Big Mover
SHARE
THIS



Over the 12 months to 30 April 2020, Bunnings, ALDI, Woolworths and Coles were selected by Australians as the country’s most trusted brands – with Coles the big mover.

Roy Morgan announced that over the year, including the COVID-19 lockdown, Bunnings emerged as Australia’s most trusted brand. ALDI was the 2nd most trusted brand, with Woolworths 3rd and Coles 4th.

The Roy Morgan Risk Monitor reveals that year-on-year Coles lifted three trust rankings.

According to Roy Morgan CEO Michele Levine, “Coles was the fastest mover over the 12 months ending 30 April, to be neck and neck with Woolworths for the first time.

“Bunnings is, however, the standout in the results. Bunnings keeps innovating and creating new connections with its customers,” she said.

Coles CMO Lisa Ronson said, “This is a wonderful acknowledgement for our wonderful members of our Coles family who have been on the front line under the most challenging of circumstances.

“The result vindicates our decision back when COVID first struck to become totally focused on our Team and on what our customers and community really needed, and ultimately on our purpose to sustainably feed all Australians to lead healthier and happier lives.”

NRMA emerged as Australia’s most trusted insurer – and its most trusted financial services brand.

The ABC emerged as the most trusted media brand in the country.

Unsurprisingly given the top-4 most trusted brands, the retail sector emerged as Australia’s most trusted industry, with the supermarket sector 2nd and consumer products 3rd.

On the flipside, Facebook, Telstra and AMP were revealed as the most distrusted brands in Australia during April 2020.

“AMP still struggles to recover from the Royal Commission fallout. We saw it leap from virtually no distrust to become the second most distrusted brand in the nation,” Ms Levine said.

“As a consequence, AMP’s soaring distrust saw billions of dollars withdrawn from investments under management and the company’s share price plummet by more than 70%.

“That’s the real risk of distrust. It is not just a reputational issue, it has a material impact on a company’s revenues and market value,” she said.

 

Please login with linkedin to comment

Bunnings Coles Roy Morgan

Latest News

“Means F@cking Nothing!” Tony Armstrong Talks Winning A Logie
  • Media

“Means F@cking Nothing!” Tony Armstrong Talks Winning A Logie

ABC’S Tony Armstrong has opened up about how he feels about winning A Logie, and how hard it really is doing breakfast television. Armstrong has become the ‘it’ boy of television. He constantly goes viral on ABC’s breakfast show; who can forget, “My Mum’s scarf!” If you haven't already don't forget to vote Tony Armstrong […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]

The Block’s Regional Move Translates To More Regional Viewers
  • Media

The Block’s Regional Move Translates To More Regional Viewers

Nine’s The Block burst back onto the scene last night, and interestingly its regional move has translated into more regional viewers. This season of The Block isn’t based on apartments or inner city semis. Instead, The Block has gone rural. The contestants are renovating five separate homes, each on 10 acres of land outside of Melbourne […]

Streets And Asembl Join Forces To Create Ice-Cream-Scented Candles
  • Campaigns

Streets And Asembl Join Forces To Create Ice-Cream-Scented Candles

Brand extension agency Asembl has partnered Streets’ iconic ice-creams with Australian home fragrance, candle and oil diffuser specialist, dusk for a dreamy creamy fragrance range. Now online and launching on Thursday August 11 2022 in dusk stores across Australia, the range including candles, MoodMist fragrant oils, tealights and melts is the very first time these […]

ROLLiN And BMEOF Highlight Hip Hop History In New Project
  • Campaigns

ROLLiN And BMEOF Highlight Hip Hop History In New Project

ROLLiN car insurance has partnered with creative studio Bear Meets Eagle On Fire (BMEOF) to create a 16-part mini-series celebrating important dates in hip hop history. Building on the cultural cachet of the brand launch spot — which featured a yellow puppet named Larry rapping along to Digital Underground’s ‘90s classic ‘The Humpty Dance’— ‘Hip […]

Domino’s Teases Burger Delivery Innovation
  • Campaigns

Domino’s Teases Burger Delivery Innovation

Domino’s has released an ad campaign announcing its move into burger delivery via It’s Friday. The ad is centralised around the phrase “Finally, burgers made to be delivered”, a reference to Domino’s self-proclaimed title as the experts in food delivery. Adam Ballesty, chief marketing officer of Domino’s ANZ, said: “We’re excited to be able to […]

Russel Howcroft Re-Signs To Stay With 3AW Breakfast Until 2026
  • Media

Russel Howcroft Re-Signs To Stay With 3AW Breakfast Until 2026

Australian media personality Russel Howcroft has re-signed a multi-year deal as co-host of 3AW’s Breakfast show, which will see him continue to partner Ross Stevenson on Breakfast for another four years. “’We are delighted Russ is committing to 3AW for the long term”, said 3AW station manager, Stephen Beers. “Ross Stevenson and Russel Howcroft have […]

PASADENA, CA – OCTOBER 10: Mel B attends NBC's
  • Media

The Masked Singer Is Back And It Is A Bonkers Extravaganza

10’s Masked Singer is gearing up to return, and what it lacks in seriousness, it makes up for in silliness and usually ratings. Masked Singer will be airing from Sunday 7th of August, and it is racing onto the scene after the success of 10’s Hunted. EP Tamara Simoneau chatted with B&T, about why 10’s […]

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five
  • Marketing

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five

Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm
  • Campaigns

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm

Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]