It’s Official: Bunnings Is Australia’s Most Trusted Brand, With Coles The Big Mover
Over the 12 months to 30 April 2020, Bunnings, ALDI, Woolworths and Coles were selected by Australians as the country’s most trusted brands – with Coles the big mover.
Roy Morgan announced that over the year, including the COVID-19 lockdown, Bunnings emerged as Australia’s most trusted brand. ALDI was the 2nd most trusted brand, with Woolworths 3rd and Coles 4th.
The Roy Morgan Risk Monitor reveals that year-on-year Coles lifted three trust rankings.
According to Roy Morgan CEO Michele Levine, “Coles was the fastest mover over the 12 months ending 30 April, to be neck and neck with Woolworths for the first time.
“Bunnings is, however, the standout in the results. Bunnings keeps innovating and creating new connections with its customers,” she said.
Coles CMO Lisa Ronson said, “This is a wonderful acknowledgement for our wonderful members of our Coles family who have been on the front line under the most challenging of circumstances.
“The result vindicates our decision back when COVID first struck to become totally focused on our Team and on what our customers and community really needed, and ultimately on our purpose to sustainably feed all Australians to lead healthier and happier lives.”
NRMA emerged as Australia’s most trusted insurer – and its most trusted financial services brand.
The ABC emerged as the most trusted media brand in the country.
Unsurprisingly given the top-4 most trusted brands, the retail sector emerged as Australia’s most trusted industry, with the supermarket sector 2nd and consumer products 3rd.
On the flipside, Facebook, Telstra and AMP were revealed as the most distrusted brands in Australia during April 2020.
“AMP still struggles to recover from the Royal Commission fallout. We saw it leap from virtually no distrust to become the second most distrusted brand in the nation,” Ms Levine said.
“As a consequence, AMP’s soaring distrust saw billions of dollars withdrawn from investments under management and the company’s share price plummet by more than 70%.
“That’s the real risk of distrust. It is not just a reputational issue, it has a material impact on a company’s revenues and market value,” she said.
Latest News
Hivestack Expands US Footprint With Clear Channel Outdoor Partnership
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Guardian Australia Expands Representation Nationwide With New Hires
Guardian Australia has made new appointments in two new states. Nikki Mercado joins as account director in Western Australia and Sophie George joins as a state sales manager in Queensland. With a focus on breaking news, investigative journalism, podcasts and deep content partnerships with Australia’s largest advertisers, Guardian Australia has grown from strength to strength […]
Omnicom Beats Publicis To Win Mercedes’ Global Agency Consolidation
Omnicom Group has won the global consolidated media, brand and performance marketing account for Mercedes-Benz, beating off Publicis Groupe after a six-month pitch process. The holding company will take the reins early in 2022. Omnicom has announced it will create Team X, a dedicated unit that will handle all facets of the brand’s global communications, […]
NOVA Entertainment Appoints Key Programming Roles
NOVA Entertainment has confirmed the appointments of Mary Datoc and Michael McPhee to the roles of network managing editor and announcer/operations manager respectively. Strengthening the programming leadership team in the senior role of Network managing editor, Mary Datoc will oversee the enhancement, growth and evolution of programming content for Nova 96.9 and the smooth Network. […]
Paper Moose Creates Virtual Experience To Help UTS Leap Pandemic Hurdles
The University of Technology Sydney (UTS) has launched a new 360 video tour of their innovative Sydney CBD campus, via Paper Moose, aimed at attracting both international and Australian students. It’s been a rough couple of years for Australian universities, forcing them to think outside the box to attract both local and international students to […]
Initiative Studio Teams With Pernod Ricard’s Rosé Spritz For Post-Lockdown Promo
After a long few months in lockdown for Sydneysiders, the NSW Premier announced that gatherings of five double-vaccinated people could go ahead in outdoor areas from September 13th. Pernod Ricard’s Rosé Spritz brand ‘Rosie’ is celebrating this by giving away luxe picnics for 100 Sydney siders throughout the eastern suburbs, inner city and inner west. Teaming […]
Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Cricket’s Big Bash Enlists Tones And I And Nike For Season Launch
The Big Bash has joined forces with Aussie music superstar, Tones And I, to launch the League’s second decade and a bold new look from apparel partner Nike. The League has welcomed Tones And I as an ambassador for the KFC BBL|11 and Weber WBBL|07 competitions, with her music to be heard throughout the summer […]
Kate Silver Promoted To General Manager Of Leo Burnett Melbourne
Leo Burnett Australia CEO, Emma Montgomery, is pleased to announce the promotion of Kate Silver to the role of General Manager, Leo Burnett Melbourne. This appointment sees Silver stepping up from her current role as chief client partner. She will continue to play a role in leading the team across key client partnerships for brands […]
Indie Agency Kaimera Expands With New Hires
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
PubMatic Research: IDFA Changes Provide New Opportunities To Engage Mobile Consumers
Susan Wu is the Senior Director, Marketing Research at PubMatic. Here, she looks at how Apple’s iOS 14.5 update is already creating new opportunities for advertisers, their agencies, and publishing partners. Apple’s 14.5 update to iOS sent advertisers and other platforms (we’re looking at you, Facebook) scrambling to figure out how to track users who […]
Nine’s Love Island Australia Gets Premiere Date
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo Expands Down Under With Multi-Year Shopify Partnership
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Why Partnerships Are Key For The Comeback Of Travel Marketing
This expert takes a look at travel post-lockdown. B&T says just include a 'drinks package' & we don't care where we go.
Thinkerbell Wins The Salvos’ Strategy & Comms
There is no finer folk than the goodly Salvos. After all, who couldn't do with a little more tambourine in their lives.
Progress Unveils Sitefinity DX 14.0 Platform
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Amazon Prime Video And LADbible Australia Team Up For Investigative Doco Series UNHEARD
Amazon Prime Video today announced a ground-breaking new six-episode documentary series, UNHEARD, the first feature produced by LADbible Australia Originals and with production funding from Screen Australia.
AACTA’s Reg Grundy Award Returns For 2021
These awards are a fitting tribute to the late, great Reg Grundy. And by that we don't mean your underpants.
Snap Appoints Jacqueline Beauchere To Global Head Of Platform Safety
Today Snap announces longtime online safety advocate Jacqueline Beauchere (formerly Microsoft) as its first Global Head of Platform Safety, part of Snap’s long-held and ongoing commitment to the safety and wellbeing of Snapchatters.
Man Who Ate 259 Pizzas In The Past Year Named Domino’s’ Biggest Pepperoni Fan (& Wins Year’s Supply)
Domino's biggest fan wins a year's supply of pizza. However, doubts cast whether he'll live long enough to claim prize.
Courtney Act, Ricki-Lee, Grant Denyer And More Cast In Second Season Of Dancing With The Stars: All Stars
Sadly, Alan Jones, John Barilaro or Ben Robert-Smith NOT named in cast of Dancing With The Stars: All Stars.
Australia’s Favourite Streaming Services Revealed
No surprises on who's topped our favourite streaming services. Unless you went for Fetch, then there's real surprises.
Confirmed! Tony Armstrong Does Have An OnlyFans Account
Tony Armstrong confirms he has an OnlyFans account. And, better still, he confirms he'll be keeping his clothes on.
Seven Announces The David Leckie Scholarship Program
Always wanted to work in TV? Then this scholarship is for you. Being attractive with good teeth probably helps too.
Tangram Signs Strategic Partnership With monday.com
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
New Confused.Com Study Shows BMW Is The World’s Most Photographed Car Brand
Study finds BMW is the most photographed car brand. And it appears all bad news for owners of the Camira or Tarago.
Sunday TV Wrap: Brownlows Rake In Just Under 900,000
Admittedly, B&T only tunes in to the Brownlows to see all the frocks. And to see Sam Newman make an idiot of himself.
Unwrapping Retail Insights And Trends With Microsoft Advertising
Be first with the all the latest retail trends with this report. Sadly, no news on the return of the Bunnings sausage.
The Monkeys Play For Laughs In New Work For Nearmap
Here's some fun stuff from The Monkeys team. After six views, B&T's still not sure what it's even advertising, however.
Sorrell’s S4 Makes Latest Play Snaring Tech Service Provider Zemoga
Sir Martin forced to queue for an hour down his local bank branch as chequebook runs dry following latest acquisition.
