Over the 12 months to 30 April 2020, Bunnings, ALDI, Woolworths and Coles were selected by Australians as the country’s most trusted brands – with Coles the big mover.
Roy Morgan announced that over the year, including the COVID-19 lockdown, Bunnings emerged as Australia’s most trusted brand. ALDI was the 2nd most trusted brand, with Woolworths 3rd and Coles 4th.
The Roy Morgan Risk Monitor reveals that year-on-year Coles lifted three trust rankings.
According to Roy Morgan CEO Michele Levine, “Coles was the fastest mover over the 12 months ending 30 April, to be neck and neck with Woolworths for the first time.
“Bunnings is, however, the standout in the results. Bunnings keeps innovating and creating new connections with its customers,” she said.
Coles CMO Lisa Ronson said, “This is a wonderful acknowledgement for our wonderful members of our Coles family who have been on the front line under the most challenging of circumstances.
“The result vindicates our decision back when COVID first struck to become totally focused on our Team and on what our customers and community really needed, and ultimately on our purpose to sustainably feed all Australians to lead healthier and happier lives.”
NRMA emerged as Australia’s most trusted insurer – and its most trusted financial services brand.
The ABC emerged as the most trusted media brand in the country.
Unsurprisingly given the top-4 most trusted brands, the retail sector emerged as Australia’s most trusted industry, with the supermarket sector 2nd and consumer products 3rd.
On the flipside, Facebook, Telstra and AMP were revealed as the most distrusted brands in Australia during April 2020.
“AMP still struggles to recover from the Royal Commission fallout. We saw it leap from virtually no distrust to become the second most distrusted brand in the nation,” Ms Levine said.
“As a consequence, AMP’s soaring distrust saw billions of dollars withdrawn from investments under management and the company’s share price plummet by more than 70%.
“That’s the real risk of distrust. It is not just a reputational issue, it has a material impact on a company’s revenues and market value,” she said.
Greyhound Australia has announced its official return to service and new brand platform, ‘Feel the heart of Australia’ through an epic online campaign created by Rumble and fronted by Shannon Noll, belting out his noughties’ banger, Drive. The hero video, supported by a series of BTS pieces, sees a couple as they contemplate visiting a […]
Snap Inc. the parent company of Snapchat, has released its second global Friendship Report, exploring how global issues including the COVID-19 pandemic have impacted friendship and communication in 2020. The findings showed how “social” is being inserted back into social media, with the majority of Aussies using online channels to connect with friends more than […]
A conservative Christian group’s attempted boycott of Oreo over its support of the LGBTQI+ community has gloriously backfired online. Earlier this month, cookie brand Oreo, which is owned by Mendelez International, kicked off LGBTQI+ history month with a partnership with non-profit PFLAG—an organisation of parents, families and allies in support of LGBTQI+ people—to release Oreo […]
Media and mining magnate Kerry Stokes has risen to number 10 on the AFR Rich List, increasing his wealth by $570m to $6.26b in 2020. Stokes’ owns 60 per cent of Seven Group Holdings, although it’s fair to say most of his wealth would derive from investments outside media, considering Seven West Media’s poor market capital. […]
WPP are claiming better than expected third quarter numbers, despite revenues being down 7.6 per cent like-for-like on 2019. Putting today’s results in perspective, the world’s biggest media company had its numbers smashed in Q2, they were down 15.1 per cent at the peak of COVID. Revenues were down across every territory, with China suffering […]
The advertising industry needs to start preparing for a “data-deprived” future, according to research company Forrester. In its 2021 predictions, Forrester points to the upcoming deprecation of third-party cookies as one of the most important upcoming trends for the industry. “The future of advertising will be one of significant upheaval,” the firm said. “Impending privacy […]
Nine’s The Block narrowly missed out on taking out the number one entertainment spot for the night with 10’s Gogglebox once again earning the honours. Gogglebox managed 700,000 eyeballs, while The Block did 679,000, according to OzTAM metro data. Meanwhile, 10 had a soft night, with its best entertainment show being The Project with 465,000. […]
Digital experiences are more necessary than ever. Social distancing, remote working and local or national shutdowns have forced customers online and employees apart, requiring businesses and government agencies across the Asia Pacific to accelerate and refocus their digital transformations to satisfy changing customer needs. To understand the maturity of digital experiences (DX), leading experience design […]
Mitre 10 has launched a new grassroots marketing campaign to celebrate the real stories and people behind its stores. The ‘Built by Families’ series uses documentary-style videos to bring to life the legacy of local family-run businesses and the unique connection each has to its local community. Karen Fahey, IHG’s General Manager of Marketing, said […]
Digital ad verification platform Integral Ad Science (IAS) has announced Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This new hire will accelerate IAS’s global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS […]
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Independent creative company Special Group has entered the U.S market with William Gelner leading the LA-based agency as Chief Creative Officer, and Uber Eats as its founding client. The launch of the international office follows the profound success of Special Group’s global work for Uber Eats, including its launch of the internationally recognised ‘Tonight I’ll […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]