Unilever Australia’s brand extension agency Asembl have secured licensing deals with snack Brands Australia and Chocolatier Australia to create new Golden Gaytime snacks.
The partnerships have been selected to highlight the iconic taste of the Golden Gaytime.
First is Griffin’s Marvels Golden Gaytime Popcorn by Snack Brands, which come in two flavours: Original and Chocolate.
The treat will be available in Coles stores from March, with the perfect combination of Golden Gaytime biscuit crumbs and toffee.
Chocolatier Australia have created the Golden Gaytime Eggsellence Easter Egg (try saying that five times quickly). Using Rainforest Alliance certified chocolate and with no palm oil, the egg is coated with Golden Gaytime biscuit crumbs and incorporates the ice-cream’s iconic toffee flavour.
It will be available nationally in Woolworths stores from March.
Unilever Australia Brand Manager Samantha Jarmul said, “the Asembl team have delivered two very exciting food partnerships for Golden Gaytime that will see our much-loved ice-cream brand extend into the snack food aisles as flavoured popcorn and an ‘eggsellent’ Easter Egg.
We are pleased to be partnering with both Snack Brands Australia and Chocolatier Australia to deliver our Golden Gaytime fans with snacks that they are guaranteed to enjoy.”
Justin Watson, Asembl Managing Director said, “we are thrilled to extend the famous flavours of Golden Gaytime and enhance the brand’s mega snacking credentials beyond the freezer and into the snack aisle with the launch of these two food partnerships.
Both Snack Brands Australia’s Griffin’s Marvels Popcorn and Chocolatier’s Eggsellence Easter Egg combine everything you love about Golden Gaytime and much more.”
