It’s Chris Crammond From Deepend With A Broken Little Toe

It’s Chris Crammond From Deepend With A Broken Little Toe
SHARE
THIS



For your Monday morning perusal, we delved into the mind of Chris Crammond, managing partner at digital marketing agency Deepend. Here he gives us the nuts and bolts of his wish to charter a fishing boat, his poor little broken toe, and the need for guidelines around pitching.

What’s your proudest career achievement?

Growing Deepend to be the multifaceted agency that it is, over a 15 year period. We have seen a lot of agencies come and go in this time and it is gratifying to know that the work we have done to continually reshape Deepend has paid off and allowed us to remain relevant in an evolving market.

And the most cringeworthy?

I once had a client ring me and demand that I outline the “Pantene” colours used in our designs.

What’s one thing you’d change about the industry if you could?

I know various industry bodies have tried to do this before, but I’d like to see some guidelines in place around pitching so as to manage and set client expectations, process, outputs and the like.
 
If you weren’t doing this job, what would you be doing?

Running a fishing charter… in the Bahamas.

What’s your ultimate career goal?

Continue to grow and evolve our agency so that it continues to remain relevant.

Favourite campaign of all time?

From a digital perspective, The Million dollar homepage, back in the day, was a genius idea: http://www.milliondollarhomepage.com/

The Mini Getaway campaign was a great integrated piece when mobile was just beginning to take off:

Favourite character in Mad Men? (if you watch it)

Roger Sterling, for being unashamedly who he is and not manipulative (in comparison to the rest of them)
 
Reality TV – yay or nay?

7-up, yes. Big Brother, a resounding no.

Tea or coffee?

Coffee. Short, sharp and not sweet.

What’s your quirkiest attribute?

My broken little toe, which hasn’t touched the ground in 20 years, and always twitches when we are on the verge of winning a decent pitch.

Please login with linkedin to comment

Advertising Standards Bureau andrea ingham fit sponsorship marketing social network

Latest News

AUSTIN, TEXAS - JUNE 18: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Alice Powell of Great Britain celebrates her podium position during the W Series Esport League Round 2 at Circuit of The Americas on June 18, 2020 in Austin, United States. (Photo by Clive Rose/Getty Images)
  • Media

Getty Images Inks Deal With W Series Esports League

Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
  • Technology

What’s Next For Advertising On iPhones?

Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.

by B&T Magazine

B&T Magazine
FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations
  • Media

FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations

Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]

Newsreader Katrina Blowers Launches Claiming Your Confidence, The Podcast
  • Media

Newsreader Katrina Blowers Launches Claiming Your Confidence, The Podcast

Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one:  featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]

Production house Sam I Am Steps Up Roster With Five Fresh Directors
  • Media

Production house Sam I Am Steps Up Roster With Five Fresh Directors

Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]

DiDi Partners With Urban List For Make It A Date Campaign
  • Campaigns

DiDi Partners With Urban List For Make It A Date Campaign

DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]

Archetype Appointed By HTC, Tile And Upright Technologies
  • Media

Archetype Appointed By HTC, Tile And Upright Technologies

Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]

Wrike Introduces New Marketing Tool
  • Technology

Wrike Introduces New Marketing Tool

Wrike unveils new marketing tool that apparently comes wrapped in excess bubble wrap for those who enjoy a good popping.

Music online concept - phablet and headphones on the wooden desk
  • Media

SCA’s Live Radio Streaming Audience Up 35% Year On Year

SCA’s live radio streaming continues to rise with 1.1million listeners recorded at the end of June 2020, up 35 per cent year on year. Catch up radio podcasts continue to be on trend with a total of 3.2 million downloads recorded at the end of June, this is a 49 per cent year on year […]

SWM Enhances Audience Intelligence With New Location Data Partner
  • Media

SWM Enhances Audience Intelligence With New Location Data Partner

Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]