It’s Chris Crammond From Deepend With A Broken Little Toe

It’s Chris Crammond From Deepend With A Broken Little Toe
SHARE
THIS



For your Monday morning perusal, we delved into the mind of Chris Crammond, managing partner at digital marketing agency Deepend. Here he gives us the nuts and bolts of his wish to charter a fishing boat, his poor little broken toe, and the need for guidelines around pitching.

What’s your proudest career achievement?

Growing Deepend to be the multifaceted agency that it is, over a 15 year period. We have seen a lot of agencies come and go in this time and it is gratifying to know that the work we have done to continually reshape Deepend has paid off and allowed us to remain relevant in an evolving market.

And the most cringeworthy?

I once had a client ring me and demand that I outline the “Pantene” colours used in our designs.

What’s one thing you’d change about the industry if you could?

I know various industry bodies have tried to do this before, but I’d like to see some guidelines in place around pitching so as to manage and set client expectations, process, outputs and the like.
 
If you weren’t doing this job, what would you be doing?

Running a fishing charter… in the Bahamas.

What’s your ultimate career goal?

Continue to grow and evolve our agency so that it continues to remain relevant.

Favourite campaign of all time?

From a digital perspective, The Million dollar homepage, back in the day, was a genius idea: http://www.milliondollarhomepage.com/

The Mini Getaway campaign was a great integrated piece when mobile was just beginning to take off:

Favourite character in Mad Men? (if you watch it)

Roger Sterling, for being unashamedly who he is and not manipulative (in comparison to the rest of them)
 
Reality TV – yay or nay?

7-up, yes. Big Brother, a resounding no.

Tea or coffee?

Coffee. Short, sharp and not sweet.

What’s your quirkiest attribute?

My broken little toe, which hasn’t touched the ground in 20 years, and always twitches when we are on the verge of winning a decent pitch.

Please login with linkedin to comment

Advertising Standards Bureau andrea ingham fit sponsorship marketing social network

Latest News

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications
  • Marketing

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications

To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]

The MFA Launches A Diversity, Equity And Inclusion Advisory Council
  • Advertising
  • Media

The MFA Launches A Diversity, Equity And Inclusion Advisory Council

The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
  • Campaigns

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising

Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]

The Monkeys ECD Vince Lagana Departs
  • Advertising

The Monkeys ECD Vince Lagana Departs

Monkeys ECD Vince Lagana has departed the agency, but not before helping himself to those lamb chops in the freezer.