Isentia Releases New Platform

Isentia Releases New Platform
B&T Magazine
Edited by B&T Magazine



Leading media monitoring, intelligence and insights solution provider, Isentia, has released its new SaaS platform to its extensive customer base.

Designed with users at the centre of every decision, it is a simple and powerful tool which provides more ways to customise the media monitoring experience and the ability to understand coverage of relevant topics in just a few clicks.

Isentia’s chief executive, Ed Harrison, said: “We made a significant investment in the new platform to deliver world-class media intelligence and I’m pleased that the feedback from clients has been positive.

“Over the past few weeks, our clients have benefitted from the improved user experience which means they can tailor the content they receive, increasing their productivity and saving time. The new Isentia platform delivers the control, simplicity and flexibility allowing them to navigate the media landscape and meet the challenge of the fast-paced media environment.

Isentia client Annabel Bowman, PR and media manager at R U OK? said of the new Isentia platform: “In addition to R U OK? Day, which is a mass population campaign, R U OK? develops campaigns to support specific population groups.”

“The Isentia platform allows us to individually monitor the reach of these. Importantly, beyond the classic volume media monitoring, we can drill into coverage insights to analyse coverage frequency across different publications. This helps us develop and nurture relationships with journalists. R U OK? also uses the platform to distribute media releases.”

“This is particularly helpful when we are working on new campaigns as we can target industry specific outlets where we might not yet have established relationships in place. A recent example of this is our launch in August this year of the ‘Tradies Tools to Talk’ resources.”

One of the new platform features is in The Feed, providing a holistic view of all monitored topics in one place, allowing users to sort and filter coverage quickly, so they can cut through the noise of large volumes of media items.

Users have the flexibility to configure the Isentia Platform experience to the requirements of their various teams and stakeholders. Individual users can choose which topics are of interest and unfollow topics that are irrelevant to them. This is particularly useful for agencies and large organisations who have multiple users with diverse monitoring needs.

The new platform also incorporates Isentia’s next generation broadcast media monitoring, delivering real-time monitoring of broadcast media and a new media player media which gives users navigational control with highlighted keywords.

Isentia has also built an innovative and award-winning Boundary Detection for broadcast media. Boundary Detection uses Artificial Intelligence to identify where one news story begins and another one ends, automatically isolating the relevant media item. This gives Isentia clients immediate visibility on the news segment that is relevant to them.

Inbuilt audio-visual editing functionality also gives users the option to edit, clip and download the part of the broadcast that’s relevant to users, even if it’s just one quote in a story.

Isentia was recently acquired by MarTech leader Access Intelligence in September 2021, to build a global marketing and communications organisation and bring benefits to all clients through an increasingly diverse and rich product suite.

 




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