Typically, most McDonald’s ads follow a similar theme – young, attractive people having a good time or hurried parents showing a tender moment with a small child.
So, a new spot from McDonald’s in the UK throws convention on its head.
Called ‘The gift”, the ad’s the work of incumbent creative agency Leo Burnett and shows a young man inheriting a crappy car from his mother for his birthday.
It’s quite gritty, kinda bleak, but for some reason it works and the message certainly resonates.
Check it out below:
Commenting on the work, McDonald’s UK marketing and food director Steven Howells said: “In a challenging year, little treats and acts of kindness have increased sentimental value. McDonald’s remains a dependable anchor for food quality and value, as well as providing feel good moments for our customers. We wanted to show that at McDonald’s you don’t need to spend much to get something that means a lot.”
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