Newly released data from Ipsos has revealed that BBC News is the #1 international online news brand accessed daily in Australia.
The research also showed the outstanding performance for BBC News among leaders in business and finance as the #1 international online news brand accessed daily in Australia among:
- High Income Earners
- Business Decision Makers
- Finance Decision Makers
- Business Opinion Leaders
- High Net Worth Individuals
Meanwhile the BBC performed highly among those interested in both travel and sustainability being announced as the #1 international online news brand among first class flyers, high spenders on international leisure trips and sustainability and environmental enthusiasts.
Jamie Chambers, VP, ANZ, BBC Studios says: “This is a fantastic result for BBC News’ digital platforms, and demonstrates again the value BBC News offers advertisers looking to reach high value, hard-to-reach audiences in Australia. The newly published Reuters Digital News Report 2022 shows the declining trust and challenges facing many domestic news publishers in Australia, while BBC News’ focus on impartial and accurate journalism has seen our brand reinforce its market leading position amongst local commercial news organization.
This unique level of trust means advertisers can enjoy better engagement and more effective campaigns on our platforms and we look forward to helping brands achieve their goals as we face an increasingly challenging economic outlook..
The survey further showed that BBC News is the #1 international online news brand in APAC and the #1 international online news brand in Hong Kong.