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Reading: IPSOS Report Shows BBC Is The Top Foreign News Brand In Online Readership Within Australia
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B&T > Media > IPSOS Report Shows BBC Is The Top Foreign News Brand In Online Readership Within Australia
Media

IPSOS Report Shows BBC Is The Top Foreign News Brand In Online Readership Within Australia

Staff Writers
Published on: 29th June 2022 at 9:11 AM
Edited by Staff Writers
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London, UK - 5th April 2014: The outside of a BBC building in central London. The British Broadcasting Corporation also know as the BBC is a public service broadcasting in England
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Newly released data from Ipsos has revealed that BBC News is the #1 international online news brand accessed daily in Australia.

The research also showed the outstanding performance for BBC News among leaders in business and finance as the #1 international online news brand accessed daily in Australia among:

  • High Income Earners
  • Business Decision Makers
  • Finance Decision Makers
  • Business Opinion Leaders
  • High Net Worth Individuals

Meanwhile the BBC performed highly among those interested in both travel and sustainability being announced as the #1 international online news brand among first class flyers, high spenders on international leisure trips and sustainability and environmental enthusiasts.

Jamie Chambers, VP, ANZ, BBC Studios says: “This is a fantastic result for BBC News’ digital platforms, and demonstrates again the value BBC News offers advertisers looking to reach high value, hard-to-reach audiences in Australia. The newly published Reuters Digital News Report 2022 shows the declining trust and challenges facing many domestic news publishers in Australia, while BBC News’ focus on impartial and accurate journalism has seen our brand reinforce its market leading position amongst local commercial news organization.

This unique level of trust means advertisers can enjoy better engagement and more effective campaigns on our platforms and we look forward to helping brands achieve their goals as we face an increasingly challenging economic outlook..

The survey further showed that BBC News is the #1 international online news brand in APAC and the #1 international online news brand in Hong Kong.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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