Digital performance marketing company iProspect has been selected as the digital media agency for Pandora Jewellery in Australia, after a competitive pitch.
This significant win will see iProspect take responsibility for Pandora’s digital channel, including all digital media activity to drive the launch of their e-commerce store in Australia. The account will involve both brand and performance media, meaning that iProspect will be able to deliver a holistic client centric strategy, firmly grounded in their understanding of data. All activity will be underpinned by iProspect’s real-time reporting and optimisation platform – iAnalyse.
Speaking of the win Martin Davie, iProspect Sydney’s general manager said, “Winning Pandora’s digital media aligns perfectly with iProspect’s vision for delivering fully integrated, and channel agnostic digital media solutions.
“It is an exciting time of Pandora’s development and launching the Pandora e-commerce store in Australia presents huge opportunity for innovative, customer focused and data-led performance marketing. We felt a great synergy with Pandora as we worked through this process and the team can’t wait to get started.”
iProspect will begin working with Pandora on the 1st July.
