Nine Entertainment has announced the appointment of media agency executive Clive Bingwa to the newly created role of managing director and director of sales for its Perth team.
Bingwa has been the managing director of IPG Mediabrands Perth and Initiative Perth for the past three years, and prior to that was the national media director and partner at 303Lowe.
Nine’s chief sales officer, Michael Stephenson, said: “Creating this new role in Perth is another great example of our desire to challenge the way things have always been done.
“Clive will bring a new perspective to our business in Perth. He is widely recognised as one of the most strategic media executives in the country, and he is a great addition to our team.
“Clive will be working closely with our advertisers and agency partners with a focus on delivering real business outcomes.
“He has the best Australian content, world-class advertising technology in 9Galaxy and a unique data infrastructure at his fingertips to ensure we are the most effective media partner for every Perth client.”
Commenting on his appointment, Bingwa said: “I’m tremendously excited to be joining Nine. Since Nine bought its Perth station five years ago, it has significantly increased its investment and now has a growing momentum in the market.
“I am looking forward to the opportunity in front of us in the Perth market and what we can achieve with our streamlined integrated offer that will actively remove barriers and efficiently deliver effective solutions.”
Bingwa replaces Ray Wardrop, who has been managing director of Nine Perth for the past two years.
Ian Paterson, director of commercial partnerships and affiliates for operations at Nine, said: “Ray has been an important member of the Nine senior management team and a passionate advocate for the opportunities which exist for our business in Perth.
“This year in particular, we have seen real audience growth in the market, and Ray has played a key role in the transition to our new offices in the centre of Perth, which has made us even more a part of the fabric of the city.”
Also joining Nine in Perth is Estelle Cooper from MCN, who has been appointed group business director responsible for TV sales.
Stephenson said Cooper is widely recognised as a future star is the perfect person to work alongside Bingwa to ensure Nine continues to lead the Perth market.
“Estelle will work with Nine’s digital and integration sales teams and report to Clive Bingwa,” he said.