Instagram is giving users globally the option to to hide their like counts, following an extensive trial in the Australian market.
In 2019, Instagram announced that it would be hiding the total number of likes and video views in Australia, as part of a trial to help encourage users to share content without the pressure of gathering likes.
Today, Facebook revealed it would be rolling out a new like count policy globally, giving users the option to find what works best for them.
“After testing in a handful of countries, including Australia, today we are launching new options to hide like counts across our global community,” said Facebook Australia & New Zealand head of policy Mia Garlick.
“This is a step forward in giving people more control over their experience on Instagram and Facebook. We learned that hiding like counts is beneficial for some, but others enjoy seeing like counts to understand what’s popular or trending. It’s important that people feel good about the time they spend on our apps, and these new controls allow them to create a more personalised and positive experience.”
Facebook says it has worked with third-party groups to better understand how it can empower users and shape a more positive experience on the platform.
Adani – the Indian-based multinational that owns the highly controversial coal mine in Queensland’s Galilee Basin – has jumped on the corporate goodwill bandwagon, releasing a climate activism video. The one-minute, 20-second video is called “#ican” and, rather than point the blame at corporates for climate inaction, it infers it’s more an individual’s responsibility. The […]
Facebook is has announced a partnership with Australian Red Cross Lifeblood (Lifeblood) across Australia to help top up the nation’s blood supply with much-needed new donations. Launching as part of Lifeblood’s National Blood Donor Week (14-20 June), Facebook’s new Blood Donations feature has already helped over 100 million Facebook users sign up to receive notifications […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]