Instagram Ads Get A Boost With New Branded Content Format

Instagram Ads Get A Boost With New Branded Content Format

Instagram influencers you don’t follow promoting brands you’ve never even heard of may start appearing in your feed, after the platform launched ‘Branded Content Ads on Instagram’.

Instagram made the announcement overnight, citing brands wanting to incorporate branded content posts into advertising strategies as “one of the biggest requests”.

“With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact,” Instagram said in a statement.

“Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts.”

This also means brands can use Facebook’s ads platform to get analytics on branded posts.

Branded Content Ads will be live on the platform as of today.

It’s a move that allows both brands and influencers to significantly increase their reach on the platform, as a creator’s sponsored post will reach an audience beyond their followers.

Like any other ad on Instagram, people will see “paid partnership with” along with the brand name when the branded content ads appear in feeds and stories.

Influencers must first enable their business partners to promote their posts as an ad to get started with Branded Content Ads on Instagram.

Instagram first introduced sponsored posts in 2013 and has been updating its suite of tools for businesses since.




Please login with linkedin to comment

Advertising Facebook Instagram

Latest News

Social Soup Announces Major Partnerships Hire & Promotion
  • Advertising

Social Soup Announces Major Partnerships Hire & Promotion

Social Soup announced two new appointments, with the promotion of Cara Norris to head of growth and partnerships and the recruitment of Carolyne Gowen as client partnerships director. It follows the business’s second Influence Upfronts – the bi-annual influencer marketing industry update – in mid-May. Lead image: left to right, Carolyne Gowan and Cara Norris […]

Lisa Down & Leila Cranswick Join Ogilvy Sydney As Creative Directors
  • Media

Lisa Down & Leila Cranswick Join Ogilvy Sydney As Creative Directors

Lisa Down and Leila Cranswick will will Join Ogilvy In Sydney CBD as creative directors. The duo will work closely with Ogilvy Network ANZ chief creative officer Toby Talbot and the Ogilvy Sydney creative leaders, tapping into and working with the agency’s multiple pillars. Lead image: left to right, Leila Cranswick and Lisa Down, creative […]

NGEN Raises More Than $37,000 For Bravehearts In NGEN Dodgeball Show-Down
  • Advertising

NGEN Raises More Than $37,000 For Bravehearts In NGEN Dodgeball Show-Down

More than 400 members of the MFA NGEN community have taken to the dodgeball courts across Brisbane, Sydney, and Melbourne for the 10th annual NGEN charity cup dodgeball tournament, raising $37,428 for UnLtd charity partner Bravehearts. Fundraising efforts involved competing teams of NGENers selling raffle tickets for prizes generously donated by industry supporters, including a […]

James Schaw Promoted Inside Clems
  • Advertising

James Schaw Promoted Inside Clems

James Schaw has been appointed as the national workplace experience and building manager. Schaw will oversee all Clemenger Group workplaces across Australia, prioritising employee safety and wellbeing, as well as the Group’s values. James (Jimmy) has been an integral part of the Clemenger Group family in Melbourne since joining the company in 2009. He began […]

Nathan Cleary & Rexona Launch Two-Year Partnership With New Campaign
  • Campaigns

Nathan Cleary & Rexona Launch Two-Year Partnership With New Campaign

Rexona has launched an exciting new campaign with NRL sensation Nathan Cleary for its new creative platform, “Bring The Heat”. Cleary has entered into a two-year partnership with the antiperspirant brand, whose mission is to inspire confidence in everyone to move more. Spearheaded by Generator United and Photoplay, the new campaign showcases Rexona’s 72H Advanced […]

Keep Left Wins Go-To-Market, Brand & Comms Work For Sircel
  • Advertising

Keep Left Wins Go-To-Market, Brand & Comms Work For Sircel

Australian green tech company Sircel appointed PR and creative agency Keep Left to develop an integrated go-to-market strategy, including a refreshed brand positioning and communications strategy. Lead image: Laura Agricola, Keep Left strategy director Keep Left has been engaged as Sircel’s strategic communications partner, kicking off with a focus on brand positioning and messaging. The […]

Flight Centre Taps Qualtrics For AI Customer Experience Program
  • Advertising

Flight Centre Taps Qualtrics For AI Customer Experience Program

Flight Centre has announced a new partnership with Qualtrics to use its AI smarts to unlock actionable customer insights across multiple channels with conversational analytics and natural language processing. While traditional customer experience programs focus on structured feedback, such as satisfaction and post-sale surveys, Flight Centre is gaining a more complete view of its customers […]

CMOs To Watch: Hawthorn FC’s Dan Hamer’s Next Big Partnership
  • B&T Exclusive

CMOs To Watch: Hawthorn FC’s Dan Hamer’s Next Big Partnership

From managing partnerships at one of Australia’s oldest AFL clubs to planning a wedding in October, Hawthorn Football Club’s head of commercial partnerships and growth, Dan Hamer, has a lot on his mind. Welcome back to ‘CMOs To Watch‘ . Once a month, we look beyond the biggest marketing bosses in Australia and the world to […]