Sydney-founded martech, data and privacy consultancy Insighten has promoted Mai Shiraogawa to business consultant, following a period of strong client growth for the firm.
Shiraogawa will lead consulting engagements across data analytics, martech and consent management, while also supporting new business development as organisations grapple with increasingly complex marketing technology and privacy requirements.
She brings experience across digital strategy, customer experience and data-driven marketing, alongside international experience working across North America, Europe and Asia-Pacific.
The promotion comes as Insighten continues to expand its client base. Over the past year, the consultancy has doubled its roster, signing and renewing contracts with brands including Westfund, SBS, Bond University, Bank Australia and Tennis Australia.
The growth reflects rising demand from organisations seeking specialist support across marketing technology, analytics and consent governance as first-party data strategies and privacy expectations continue to mature.
Insighten founder and director Gagan Batra said Shiraogawa had already played a key role across several client engagements.
“Over the past 12 months we’ve grown substantially, particularly across martech consulting and data privacy,” Batra said.
“As our client base expands, bringing Mai into the business full-time strengthens our ability to support organisations navigating increasingly complex marketing technology and data environments.
“Mai has already played an important role in a number of our client engagements and I’m excited to see her continue contributing to both our client work and the growth of the business.”
Shiraogawa said many organisations were still working out how to operationalise data, consent and privacy across their marketing stacks.
“Many organisations are still figuring out how data, consent and privacy actually work together day-to-day, especially as their marketing technology environments grow more complex,” she said.
“I’m excited to continue working alongside Australian brands to help them effectively manage data and consent, unlock business potential and foster innovation.”
