Insight Firm Qualtrics Unveils New Sydney Office To Service APAC Region

Insight Firm Qualtrics Unveils New Sydney Office To Service APAC Region
B&T Magazine
By B&T Magazine
SHARE
THIS



Qualtrics, the leading enterprise insights platform, today officially opened its Asia Pacific and Japan (APAC) headquarters in Sydney, following extensive growth in the region.Qualtrics is a software-as-a-service (SaaS) company and the provider of the world’s leading insights platform.
Enterprises, academic institutions and government agencies use Qualtrics to collect, analyse and act on customer, market and employee insights, all from a single platform.
Qualtrics started its APAC expansion in October 2014. At that time the company employed 3 staff, which has now grown to 50. Qualtrics has also opened offices in Melbourne and Canberra and established a local data centre to support its growing Australian client base.

Bill McMurray, managing director Asia Pacific and Japan, Qualtrics, said: “Qualtrics has seen enormous potential in the local market. We currently have more than 400 customers in Australia, in the private and public sectors, and we’re on track for further growth. That’s why we’re looking at increasing our workforce to 70 staff by September 2016.”
Qualtrics already works with some of the top brands in most industries in Australia, including 80 per cent of universities, over 30 market research agencies, three of the four top banks and some of the largest government agencies. The Sydney office will service the Asia Pacific and Japan region with sales and marketing, as well as customer service, implementation and support.
The team focuses on providing exceptional support to local customers so they can be as successful as possible in their programs.
McMurray said, “While market research is still a strong play for Qualtrics, we are high demands for Voice-of-Customer and employee engagement programs in the local market. Companies are looking for a partner which can offer a modular and scalable solution that is function rich, yet, easy-to-use, giving them the flexibility and agility to gain a competitive advantage.”
The new office launch was officiated by the NSW Government. Minister for Trade, Tourism and Major Events, Stuart Ayres said, “Qualtrics is one of the new breed of technology “unicorns” – companies that have soared to a $1 billion valuation or higher. The firm’s move to service the Asia Pacific and Japan region from Sydney marks a significant investment in the State and is a major show of confidence in the NSW economy and our local talent.”
McMurray added, “We are excited for what the future of holds for us, Qualtrics is creating a paradigm shift in how leading organisations are engaging with their customers, employees and markets. This is largely being driven by advances in technology that are enabling companies to rapidly collect, analyse and act on real-time insights, which can be used to drive growth, profitability and competitive advantage.”

Please login with linkedin to comment

breakfast show einsights vmo

Latest News

AUSTIN, TEXAS - JUNE 18: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Alice Powell of Great Britain celebrates her podium position during the W Series Esport League Round 2 at Circuit of The Americas on June 18, 2020 in Austin, United States. (Photo by Clive Rose/Getty Images)
  • Media

Getty Images Inks Deal With W Series Esports League

Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
  • Technology

What’s Next For Advertising On iPhones?

Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.

Recommended

by B&T Magazine

B&T Magazine
FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations
  • Media

FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations

Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]

Newsreader Katrina Blowers Launches Claiming Your Confidence, The Podcast
  • Media

Newsreader Katrina Blowers Launches Claiming Your Confidence, The Podcast

Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one:  featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]

Production house Sam I Am Steps Up Roster With Five Fresh Directors
  • Media

Production house Sam I Am Steps Up Roster With Five Fresh Directors

Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]

DiDi Partners With Urban List For Make It A Date Campaign
  • Campaigns

DiDi Partners With Urban List For Make It A Date Campaign

DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]

Archetype Appointed By HTC, Tile And Upright Technologies
  • Media

Archetype Appointed By HTC, Tile And Upright Technologies

Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]

Wrike Introduces New Marketing Tool
  • Technology

Wrike Introduces New Marketing Tool

Wrike unveils new marketing tool that apparently comes wrapped in excess bubble wrap for those who enjoy a good popping.

Music online concept - phablet and headphones on the wooden desk
  • Media

SCA’s Live Radio Streaming Audience Up 35% Year On Year

SCA’s live radio streaming continues to rise with 1.1million listeners recorded at the end of June 2020, up 35 per cent year on year. Catch up radio podcasts continue to be on trend with a total of 3.2 million downloads recorded at the end of June, this is a 49 per cent year on year […]

SWM Enhances Audience Intelligence With New Location Data Partner
  • Media

SWM Enhances Audience Intelligence With New Location Data Partner

Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]