INNOCEAN Australia CEO Jasmin Bedir (right in main photo) announced the appointment of Wesley Hawes (left) as Executive Creative Director, as the agency transforms to a creatively-led, integrated communications offering grounded in data and insights for a range of clients.
Hawes was previously Executive Creative Director of CHE Proximity Sydney, where he grew the creative department, taking it from a few teams to making it one of the biggest and most creatively awarded in Australia.
He also led key clients including NRMA Insurance, Samsung, eBay and IKEA. Hawes has more than 20 years’ experience as a copywriter and creative director, previously working at Marcel Sydney as ECD and joint ECD at TBWA Sydney.
The majority of his career was spent with BBH in London, where he rose to become Partner and Creative Director on the global Axe/Lynx and Mentos/Vigorsol accounts – the most creatively awarded brands in the agency at the time.
Although highly awarded across all disciplines, Hawes is also well known for nurturing creative talent and building thriving creative cultures throughout his career. Bedir said the appointment of Hawes was a coup for the agency.
“Wez has an incredible pedigree as a creative director in some of the world’s top agencies and creating work for some of the world’s best known brands. We are so thrilled to have him join our team at INNOCEAN where he can nurture creativity that’s grounded in a multichannel and integrated approach,” she said.
“We are undergoing a transformation at INNOCEAN to create a progressive, creatively powerful agency with world class digital experience. Wez’s leadership skills, creative excellence and cross channel expertise will be integral to our success. Now we have Wez on board, we are open for business and already have new client conversations underway. Plus, we will also be announcing several new senior appointments in the coming weeks.”
Commenting on his new role, Hawes said: “The chance to join INNOCEAN at this point in its trajectory really appealed to me. With the team Jasmin is assembling, the agency has the potential to make a big impact in Australia. I truly believe we have the resources to become a creative powerhouse. I’m also looking forward to working with INNOCEAN’s existing partners, Kia, Hyundai, Genesis and Super Cars Australia as well as any new brands that come on board in 2021.”
Hawes’ appointment is effective from 2 November.
Please login with linkedin to commentinnocean
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]