Outdoor media company QMS has further extended its digital presence in Sydney, launching a new premium landmark digital billboard in the affluent inner-west suburb of Rozelle.
Impacting over 1.4 million contacts per month, ‘The Rozelle’ is strategically positioned on Victoria Road, one of Sydney’s most congested arterials, and targets heavy traffic heading out from the CBD into the inner west from the adjoining Anzac Bridge.
Located in the heart of one of Sydney’s most desirable postcodes and in close proximity to popular food and retail hubs, ‘The Rozelle’ provides advertisers with the opportunity to target a young, professional and highly affluent audience.
Complementing QMS’ existing inbound Rozelle digital, the launch of ‘The Victoria’ provides QMS with the ability to provide advertisers with landmark digital domination of this highly sought-after Sydney arterial, impacting more than 2.5 million contacts a month.
QMS Australia CEO John O’Neill said, “I am incredibly proud of the momentum we have been achieving in Sydney. Our strategic digital development platform centres around providing advertisers with a quality national digital footprint in highly sought-after locations, and the launch of ‘The Rozelle’ is no exception.”
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]