InMobi Increases Presence In ANZ To Boost Its Programmatic Business

InMobi Increases Presence In ANZ To Boost Its Programmatic Business
SHARE
THIS



InMobi, the world’s leading marketing cloud, has bolstered its Australia and New Zealand operations with the appointment of Aimee Jenkins as Sales Manager and the promotion of Nicholas Robson to a newly created national role of Head, Agency & Strategic Clients.

The appointments come as InMobi doubles down on its programmatic business in Australia and New Zealand via the InMobi Exchange.

Jenkins joins InMobi from mobile-only adtech company Kargo where she was NSW Sales Manager and having previously worked at Mamamia as Business Development Manager.

Nicholas Robson will step into the newly created role of Head, Agency & Strategic Clients, ANZ after spending less than a year as InMobi’s Head of Sales, NSW and QLD.

InMobi VP & GM Richard O’Sullivan re-joined the company in 2019 to drive InMobi’s digital transformation & growth in ANZ, having previously spent over four years in senior roles with the company in the Dubai, Singapore and New York offices from 2012-2016.

He said, “the appointments of Aimee and Nicholas further strengthen our strategic sales capabilities and ensure we are well positioned to capitalise on the upswing in demand for InMobi’s mobile marketing platforms and solutions, especially InMobi Exchange.”

“In the last twelve months, the InMobi Exchange business in ANZ has grown by over 350 per cent, from a strong base, as the impact of the pandemic has accelerated mobile-led digital transformation for brands and driven significant adoption of new products such as header bidding in parallel.”

Please login with linkedin to comment

InMobi

Latest News

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors
  • Technology

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors

Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]

Dear Internet – One Year On From COVID
  • Opinion

Dear Internet – One Year On From COVID

This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.

Opinion

by B&T Magazine

B&T Magazine
Flight Centre Unveils New Captains In First-ever Global Brand Campaign
  • Campaigns

Flight Centre Unveils New Captains In First-ever Global Brand Campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]

Facebook To Release Clubhouse Competitor
  • Technology

Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.

by B&T Magazine

B&T Magazine