News Corp Australia has announced the appointment of Ian Smith as general manager of trading for national sales.
Smith was formerly head of partnerships at global media agency Initiative in Sydney. He has also held roles at Initiative’s sister agency, Ensemble, as well as TV networks Nine and Ten, during his 17-year career.
In his new role, Smith will focus on managing trading operations for both consortium and key accounts across News Corp’s print and digital assets.
Lou Barrett, executive general manager of network sales at News Corp Australia, said Smith joins the team with such a strong track record of success and a wealth of experience in managing strategic partnerships, large accounts and key relationships.
“With a number of creative print and digital projects in the pipeline, I look forward to working with Ian to maximise our innovative client solutions,” she said.
Commenting on his new role, Smith said: “I’m excited to join the News Corp family and work alongside such a talented team.
“News Corp continues to be at the forefront of innovation and technology, ensuring the business can navigate the ever-changing media landscape. I look forward to working with our clients and agencies as we evolve and focus on the future.”
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]