Initiative Still Tops For New Media Wins For December

Published on: 31st January 2022 at 9:45 AM

Staff Writers

1 Min Read

Initiative was Australia’s top performing media agency for the month of December according to the latest data from matech firm R3.

The IPG agency retained the number one position in, what has to be said, is traditionally adland’s quietest month of the year.

In fact the only change from November’s top 10 was OMD moving up one spot to second, sending sister agency PHD back to third.

Carat had a stormer, moving up 28 spots to 12th position.

Wavemaker was the only GroupM agency to make the top 20, coming in at seventh spot.

Check out December’s top 20 performing media agencies below:

TAGGED: Initiative, R3

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.