Initiative was Australia’s top performing media agency for the month of December according to the latest data from matech firm R3.
The IPG agency retained the number one position in, what has to be said, is traditionally adland’s quietest month of the year.
In fact the only change from November’s top 10 was OMD moving up one spot to second, sending sister agency PHD back to third.
Carat had a stormer, moving up 28 spots to 12th position.
Wavemaker was the only GroupM agency to make the top 20, coming in at seventh spot.
Check out December’s top 20 performing media agencies below:
