Initiative Proves Best Performing Media Agency For February

Published on: 8th April 2020 at 10:14 AM

Staff Writers

1 Min Read

IPG’s Initiative was Australia’s best performing media agency for the month of February according to the latest data from martech firm R3.

In what proved to be a particularly quiet month for pitches and new business wins, Initiative snared the number one spot with wins that included the lucrative booze purveyor Pernod Ricard and Aussie Home Loans.

B&T had been told by a number of industry sources that the Christmas/New Year was regarded as one of the quietest periods on record for billings. Things certainly won’t be helped by current circumstances.

Check out February’s full list below that only includes 13 agencies winning new business for the month.

TAGGED: Initiative, R3

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.