IPG’s Initiative was Australia’s best performing media agency for the month of February according to the latest data from martech firm R3.
In what proved to be a particularly quiet month for pitches and new business wins, Initiative snared the number one spot with wins that included the lucrative booze purveyor Pernod Ricard and Aussie Home Loans.
B&T had been told by a number of industry sources that the Christmas/New Year was regarded as one of the quietest periods on record for billings. Things certainly won’t be helped by current circumstances.
Check out February’s full list below that only includes 13 agencies winning new business for the month.
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]