IPG’s Initiative was Australia’s best performing media agency for the month of February according to the latest data from martech firm R3.
In what proved to be a particularly quiet month for pitches and new business wins, Initiative snared the number one spot with wins that included the lucrative booze purveyor Pernod Ricard and Aussie Home Loans.
B&T had been told by a number of industry sources that the Christmas/New Year was regarded as one of the quietest periods on record for billings. Things certainly won’t be helped by current circumstances.
Check out February’s full list below that only includes 13 agencies winning new business for the month.
