Following a selection process, West Australian energy provider Kleenheat has appointed Initiative Perth as its media agency. Initiative is tasked with providing services for Kleenheat’s media requirements including strategy and buying across non-digital media, digital, search, social, programmatic and analytics.
David Burger, managing director Initiative Perth said the brief was very specific requiring a holistic approach to the integration and use of digital and non-digital media to showcase Initiative’s capabilities.
Burger said: “We are thrilled Kleenheat chose Initiative from a strong media agency pitch roster, it’s a great privilege to work with a brand that is synonymous with providing local support and ongoing value for WA households and businesses.
“We felt we were a perfect match to fulfill Kleenheat’s brief and we’re excited to be part of the team to drive success by integrating the use of digital and non-digital media and build a powerful, long-term partnership with Deb and her team. We can’t wait to get started; it’s an exciting time to help deliver Kleenheat’s vision and be part of the brand’s growth journey.”
Debra Packer, marketing manager Kleenheat said: “We’re thrilled to be partnering with Initiative to further strengthen our brand position and bring awareness to our goal of making life easier for our customers.
Initiatives’ insights, audience understanding and integrated recommendations clearly demonstrate that they are a data-driven organisation who know how to leverage the media landscape to deliver positive results for Kleenheat.
Work commences May 1, 2022 with Kleenheat becoming the latest addition to Initiative Perth’s roster of WA clients including Lottery West, Tourism West Australia, P&N Bank, Cancer Council, Road Safety and WA Government.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]