Initiative has nabbed the number one spot for new media wins for the month of October according to the latest data from martech firm R3.
The IPG-owned agency has won back the crown from PHD who pinched it back in August.
Pictured: Initiative CEO Melissa Fein
IPG stormed to the top of the October numbers with wins that have included Gulf Western Oil, Insurance Australia Group, Afterpay and Quest Apartments.
PHD had to settle for second spot, sister agency OMD was third, Spark hung on for fourth and Wavemaker rounded out the top five for the month. Interestingly, Wavemaker was the only GroupM agency to make the month’s top 20, which you can read in full below:
To celebrate 100 laps around the sun, Repco has filled its “Driven by Passion for 100 Years” campaign to the brim with hidden car history, via Thinkerbell. Whether it’s finding Brian’s ‘94 Supra, the fabled Peter Brock Energy Polarizer, the rock that ended DJ’s Bathurst, or Brabham’s legendary engine – every asset is a game […]
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]
Digital consultancy G Squared has appointed former Sydney Swans senior marketer, Billy McLean (right in lead image), as head of strategy and former Qantas marketer, Kate Duffield (left), as head of SEO and content in newly created roles. McLean and Duffield join the Sydney-headquartered agency following a repositioning focussing on consulting services across SEO, paid […]
The Reload Group has announced a new global role for Marnie Whitten (lead image), who was elevated to the position of global director of innovation. After 12 years at Reload, which has seen Whitten direct a number of key business units across the business, the promotion reflects the growth that Reload has seen across the […]
SCA has developed a world first dynamic sport campaign that delivers live AFL and NRL Friday night game scores inside audio ads on broadcast and digital audio platforms, in partnership with McDonald’s. The API campaign uses live sports data to reflect the AFL and NRL Friday night match scores in real time, adapted according to […]
Independent communication and customer experience agency CX Lavender has appointed Adam Washington (lead image) as its chief executive officer. His appointment follows an extensive search, and is made as the agency prepares to celebrate its 25th birthday in November 2022. Washington joins with over 15 years’ experience leading Australian digital and communications teams, most recently […]
In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]