Initiative has nabbed the number one spot for new media wins for the month of October according to the latest data from martech firm R3.
The IPG-owned agency has won back the crown from PHD who pinched it back in August.
Pictured: Initiative CEO Melissa Fein
IPG stormed to the top of the October numbers with wins that have included Gulf Western Oil, Insurance Australia Group, Afterpay and Quest Apartments.
PHD had to settle for second spot, sister agency OMD was third, Spark hung on for fourth and Wavemaker rounded out the top five for the month. Interestingly, Wavemaker was the only GroupM agency to make the month’s top 20, which you can read in full below:
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